The non-profit Kearny Alliance, held the first-ever “How to Win More Export Orders” workshop for Vietnam’s small- and medium-sized suppliers at the Asia Injury Prevention Foundation’s Protec helmet factory in Soc Son, Hanoi on Dec. 9th.
Participants learned about integrated export marketing concepts and buyer inquiry management skills. The aim of the training was to give suppliers tools to apply to their export businesses to generate more sales and create more jobs.
“Our aim is to help Vietnam’s SME manufacturers be more effective and profitable in today’s fiercely competitive export environment,” said Alexander Boome, program director of the Kearny Alliance. “Export marketing and inquiry management skills training is a core component of our mission of Aid through Trade.
“Participants are beneficiaries of our Developing Country Export Assistance Program. This program includes marketing websites on Global Sources Online and exposure in printed Vietnam Sourcing Reports, which are offered free-of-charge by Global Sources.”
Favorable participant feedback; Upcoming training
One participant, Nguyen Hai Nam, export manager of Thai Son 88 JSC, said: “The workshop really impressed us in that it addressed the unanswered concerns over years of managing our company’s marketing and sales activities.
“The Kearny Alliance has shown us the overall optimistic picture about sales opportunities in the world market and taught us how to stand out to get what we want. We want to thank the team for this free, unique training and hope to participate in such events like this again.”
Survey results show that 85 percent of participants found:
The “What buyers want” session offered great value to their current business;
“Effective online marketing” was very useful or useful, and;
The “Effective inquiry management” module was very practical or practical.
Le Dzung, export specialist of Goldsun, said: “We admire the way the workshop content was delivered to the audience as exporters – very logical, informative and export-related.
“With our B2B website on Global Sources Online as a powerful marketing tool, and now the practical knowledge and skills Kearny Alliance offers, we feel more confident to apply it to our business. We will surely work harder to win more export orders.”
Protec’s deputy general director, Na Huong, said: “As one of the beneficiaries of the Kearny Alliance and Global Sources, we are proud to receive their marketing boost to tap new markets for our tropical helmets.
“Our goal is to promote traffic safety and get more helmets on kid’s heads to save lives.
“We thank Global Sources for the exceptional exposure on its magazine and online. Also the Kearny Alliance team for training us how to use these tools effectively. Clearly, the practical knowledge and skills that our team has gained through the workshop will surely be put into practice for our inquiry management – and ultimately to generate more orders.”
The Developing County Export Assistance Program team is scheduling training in Ho Chi Minh City in the first quarter 2011. Topics are expected to include:
* Your Unique Selling Points: How to stand out from your competitors;
* What buyers want: Step into your buyers’ shoes for better sales results;
* Effective online marketing: Using proven tools to attract the right buyers, and;
* Effective inquiry management: How to turn more inquiries into orders.
Date, venue and eligible participants will be advised early in the new year.
Sourcing Reports for Vietnam, India, Cambodia, the Philippines and Indonesia
The Vietnam Sourcing Reports are part of a series of Reports from Vietnam, India, Cambodia, the Philippines and Indonesia.
About The Kearny Alliance
The Kearny Alliance, a US nonprofit 501 (c) (3) foundation, partners with other international organizations to further its mission of ‘Aid through Trade’, to advance international development and poverty alleviation through trade-related business, education, training and applied research.
Key programmatic areas include:
* Livelihood development at the grassroots level: Through the social enterprise Export Service Centre (ExportServiceCentre.com) in Indonesia and Cambodia, the Kearny Alliance assists small producers who do not have the capacity to export direct to participate in the global economy. It estimates that in 2009 it created more than 3,800 jobs.
* Job creation for small & medium producers: Through the Developing Country Export Assistance Program, the Kearny Alliance connects smaller exporters in developing Asia with buyers worldwide. Surveys of beneficiaries show that suppliers have received $772,000 in export orders, and they expect more than $5,500,000 to develop in 2010.
* Education & skills development: The Kearny Alliance offers stipend support for students from Myanmar, Cambodia, Vietnam and mainland China to study in Hong Kong and the US. The dozens of Kearny Alliance Scholars receive internships and on-the-job training in export-related companies and organizations in 10 countries.
* Trade policy research: One major initiative is The FutureofUSChinaTrade.Com, an online center for data, analysis, and insightful discussion on U.S. - China trade offering Forum Discussions, News & Analysis, Facts & Figures, Discussion Outcomes, Book reviews and Meet the Experts. This developed from The Kearny Alliance – Arizona State University forums on China, trade and the world economic order high-level series of interlinked meetings – held in Phoenix and Beijing which explored potential solutions to issues and challenges of mutual benefit to China-US trade relations.