NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has joined forces with LG Electronics, global leader and technological innovator on mobile communications to supply Mexican consumers with a novel Android-powered smartphone. The phone boasts state-of-the-art satellite location technology provided through the map interface which utilizes NAVTEQ® map data.
The new LG OPTIMUS GT540 combines an excellent design, Android* v1.6, 3 inch touch-screen display, 3 mega pixel camera and 2GB SD memory that can be upgraded up to 32GB as well as a powerful GPS antenna. The LG OPTIMUS also features the NDrive navigation system, one of the most advanced turn-by-turn navigators, which is powered by NAVTEQ map data. NAVTEQ captures up to 260 data attributes in the NAVTEQ database to enable a quality navigation experience allowing users to find their destination quickly and easily.
The NDrive GPS navigation system has no extra cost for LG OPTIMUS users.
“At LG Electronics, we are committed to providing Mexican customers with devices that fulfill all of their needs along with the best design and innovative applications that make life easier and more fun. This is why we are proud to work with NAVTEQ to offer the new LG OPTIMUS, the first mobile telephone solution with an advanced, integrated navigation system,” says Antonio Hidalgo, Marketing Manager at LG Electronics Mexico.
Jim Dineen, NAVTEQ’s Sales General Director for Mexico, spoke of how important geographical positioning systems have become in the everyday lives of users. “Together with LG, we are taking Mexican cell phone technology into a new era. It will now be easier for users to find the best route to reach their destination safely and quickly. In addition, the applications will provide additional information on the most relevant Points of Interest for the user."
The new LG OPTIMUS GT540 has been available in Mexico since November 2010 at authorized distributors and client service centers. The price of the unit is approximately $3,999 MXN for prepaid users and free for plan users. This device is available in black and pink.
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company is celebrating its 25th anniversary in 2010, proudly supported by approximately 5,100 employees located in 212 offices in 48 countries.
About LG Electronics
LG Electronics, Inc. (lg.com) is global leader and technological innovator, moviel communications and home appliances, the company employees over 80,000 people in 115 operations world wide. LG Electronics sales in 2009 were over $55.5 trillion Korean wons (43.4 thousand million dollars), LG has five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning y Business Solutions. LG is one of the leading producers of flat screen TVs, audio & video products, mobile phones, air conditioning systems and washing machines. LG has signed a long term agreement to become global and technological partner of Formula 1™. As part of this agreement LG has exclusive rights as the consumer electronics provider of this sports event.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the global leader manufacturer with state of the art technology and innovating design capabilities, LG develops phones that offer an optimized mobile experience for their clients around the globe. LG converges technology and mobile computing devices at the same time that they continue leading mobile communication with elegant designs and smart technology.
* Android is an operating system aimed at mobile devices developed by Google. This software is licensed free software and open source.