PRTODAY / NewswireToday Free press release distribution service network

More news: Health/Surgery
Written by / Agency / Source: Medimix International

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Pierre-Fabre and Medimix to Present on Social Media at 50th EphMRA AGM, June 20-23 - Pierre Fabre and Medimix will speak at the 50th EphMRA AGM in Basel next year on social media's role in marketing support services,exploring some of the issues from two perspectives: as perceived by pharma management and social media experts
Pierre-Fabre and Medimix to Present on Social Media at 50th EphMRA AGM, June 20-23

 

NewswireToday - /newswire/ - Miami, FL, United States, 2010/12/13 - Pierre Fabre and Medimix will speak at the 50th EphMRA AGM in Basel next year on social media's role in marketing support services,exploring some of the issues from two perspectives: as perceived by pharma management and social media experts.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Health/Surgery Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Medimix International and Pierre Fabre have been chosen to jointly present at the 50th annual EphMRA AGM and Conference, which will be held next year in Basel Switzerland, June 20-23, 2011. The theme of the conference, “Stepping it Up,” addresses the issue of how the pharmaceutical industry can shift its strategic focus in face of slowing pharma sales in the US and Europe and “stay ahead of the curve” by adapting business practices with regard to the way in which information is provided and by seeking to better understand its markets and customers.

The Medimix/Pierre Fabre presentation will explain how social media has revolutionized the way people around the globe communicate--online, instantly--and how that affects the approach companies must now take towards their customers in marketing their products. No longer can pharma count on established marketing strategies which present “crafted messages” to healthcare professionals and customers through traditional media.

The presentation will explore some of the issues from two perspectives: as perceived by pharma management (presented by Francois Noailles, head of Pierre-Fabre’s Global Market Research Department – Strategic Marketing) and as analyzed by experts in social media strategy and monitoring (presented by Henry Gazay, CEO of Medimix International).

“We as pharma managers need to ask ourselves if we are listening to our end customers, whether patients, prescribers, pharmacists, or KOL’s,” noted Mr. Noailles. “Are we providing them with real added value? And do we have the ability to become a real member of the online community?”

Pharma customers and patients now go online, whether through the computer or mobile phone, to search for information on medical conditions and treatments, seeking advice and sharing experiences. Which means that what is discussed certainly is uncensored and often may express dissatisfaction or commentary that pharma may not want to hear-- but needs to counteract.

The new dynamics of social media more fully integrate the customer into the communication process by establishing a dialogue between pharma companies and their public. The consumer is actually a creative part of the partnership, and for that reason it is risky for companies to step into the online conversations without understanding the culture or the rules of the game.

Examples will be presented from Medimix International’s tracker about “The Pharmaceutical Social Media Landscape,” which analyses the current level of social media adoption by 20 major drug companies worldwide and compares their efforts with a random basket of blue-chip companies.

“We are very excited about the opportunity to present such an interesting subject with Pierre Fabre,” commented Henry Gazay, CEO of Medimix International. “Because this pharmaceutical company has experience in both Rx, OTC and Dermo cosmetics product, it deals with a variety of customers from physicians to pharmacists to patients. This presents Pierre-Fabre with a number of opportunities to make use of Social Media and to develop winning strategies”.

For more information visit medimix.net/.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Health/Surgery Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Medimix International

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Health/Surgery articles,
CATCH Visitors via Your Competitors Announcements!


Pierre-Fabre and Medimix to Present on Social Media at 50th EphMRA AGM, June 20-23

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Kathryn McAdam - Medimix.net 
305-573-5233 kmcadam[.]medimix.net
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Medimix International securities in any jurisdiction including any other companies listed or named in this release.

Health/Surgery via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Medimix International / Company Profile


Read Health/Surgery Most Recent Related Newswires:

GE Healthcare Expands Digital Maternal-Infant Care Offerings with Acquisition of Monica Healthcare
Next-generation Natural Materials to Replace Traditional Synthetic Materials in Personal Care Products Finds Frost & Sullivan
Digital Innovation-driven Diagnostic Advances Transform Smart Healthcare Finds Frost & Sullivan
Hospitals’ Outsourcing of Sterile Processing Expand Opportunities for Third Party Service Providers in the US & Western Europe Finds Frost & Sullivan
Emerging Cardiac Therapies Catalysed by Innovative Product and Next-generation Technology Finds Frost & Sullivan
Austrian Centre of Industrial Biotechnology and GE Healthcare Establish A Cell Line Engineering Collaboration
Sequencing Platform Providers Aim to Develop Tests for Infectious Diseases to Expand Market Opportunity Finds Frost & Sullivan
Arcadia Wins Top Honors from Frost & Sullivan for its Next-generation Clinical and Claims Analytics Platform, Arcadia Analytics
Vendors Favour Platform Monitoring as Novel Service Models Disrupt APAC Home Health Monitoring Market Finds Frost & Sullivan
Leader Biomedical and Urogyn Collaborate to Bring Innovative New Procedure Urolastic™ to India
Emergency Service Partners Joins US Acute Care Solutions
Thriving Healthcare Markets in Asia and Latin America Offer Strong Growth Opportunities for Global Players Finds Frost & Sullivan
Sustainable Alternatives to Polyvinylidene Chloride-coated Films Create Growth Opportunities & Transform the Food Packaging Markets in Western Europe
RIKEN Biofunctional Synthetic Chemistry Laboratory in Japan Has Developed A Way to Engineer Glycan Complexes Clusters of Sugar Chains
The Clinicians of Longs Peak Emergency Physicians Join US Acute Care Solutions

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)