Effective immediately, Nils Michaelis (37) is to take over the German operations of Emnos, one of the leading service and consulting companies in Europe for “customercentric growth”.
Michaelis has more than ten years of international experience in strategic consulting, and extensive background knowledge in commerce, consumer goods and ecommerce.
In his new role, Michaelis is responsible for Emnos operations in German-speaking countries, Poland and the Netherlands.
“We got Nils on board to drive development in the German domestic market as well as in Austria and Switzerland. With his strong background in the consulting and retail sector Nils will be a great asset for Emnos,” says Emnos CEO Patrick Rohrbasser.
“As General Manager at such a dynamic company, I have some exciting work ahead of me,” says Michaelis. “Emnos has built up unrivalled expertise in the area of consumer and customer insight. Customer know-how will become increasingly important in the future as a success factor for retail companies and consumer goods manufacturers.”
Emnos (emnos.com) is one of the leading service and consulting companies in Europe for “customer-centric growth”. Emnos helps retailers and other companies dealing with end customers to understand their customers' requirements better and to use this understanding to increase the customer focus of their products and services. To achieve this, Emnos analyses customer and transaction data, develops strategies for companies’ product line, price, promotion and communications policies, and provides tools and solutions to support their implementation.
Emnos is part of the Loyalty Partner Group and currently has a workforce of some 100 employees at sites in Munich, London, Paris, Madrid and Warsaw. Its customers include international companies such as Carrefour, Target, Waitrose, Morrisons, Unilever and Coca-Cola. In Germany, Emnos works for the bonus programme Payback, dm-drogerie markt and real,-, to name but a few.
About Nils Michaelis
Nils studied Business Administration and majored in Marketing and Technology Management. Before joining emnos, Nils Michaelis was Managing Director at the consulting company CapHam Partners in Hamburg, where he focused on sales activation, marketing, branding and pricing. Previously, he held several roles at Bertelsmann in Hamburg and New York, before working for six years at the management consulting firm McKinsey with particular focus on consumer-facing industries.