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Extreme Brandz Implements Livelenz POS Data Analytics Software - Livelenz, Inc., announced that it has been selected by Extreme Brandz to provide real-time PoS analytics and business intelligence
Extreme Brandz Implements Livelenz POS Data Analytics Software


NewswireToday - /newswire/ - Coldbrook, NS, Canada, 2010/12/08 - Livelenz, Inc., announced that it has been selected by Extreme Brandz to provide real-time PoS analytics and business intelligence.

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Livelenz, Inc., a Nova Scotia-based SaaS POS data analytics provider announced today that it has been selected by Extreme Brandz, a franchisor and operator of over 300 restaurants in North America under the brand names of Extreme Pita, Mucho Burrito and PurBlendz to provide real-time POS analytics and business intelligence.

“We are very excited that Extreme Brandz has selected and implemented the Livelenz POS data analytics solution at the store level and the enterprise level.” said Joel Doherty, President of Livelenz Inc. “We look forward driving measurable improvements to profit, productivity and operations across the Extreme Brandz portfolio. With real-time meaningful data and business knowledge at their fingertips, franchisees and the franchisor can now collaborate more effectively by leveraging Livelenz business intelligence and analyses on the fly.” Mark Rechichi, co-founder of Extreme Brandz commented that “never before has meaningful business knowledge been so easy to access, analyze and act on for any of the stakeholders in our organization.”

All of the Mucho Burrito, Extreme Pita and Pur Blendz locations are currently or will soon be supported by the Livelenz POS data analytics solution. The Livelenz portal supports most POS software applications in the QSR space and in this deployment is integrated with FTI POS software from Subtotal POS Systems Ltd. Extreme Brandz maintains a reputation of being “ahead of the curve” in quick fresh and healthy dining, and continues to reshape the landscape of the QSR marketplace by tapping into valuable customer buying trends, product usage, inventory and staffing to make time sensitive business decisions backed by data that is measurable, and available in real or near real time.

“With the Livelenz software portal, we not only collect and analyze the information in real-time, but we also see the immediate application of the knowledge gained by having Livelenz in real-time decision making at the store level from our operators and managers,” Mark Rechichi added.

In reviewing the concepts Extreme Brandz operates, Mucho Burrito offers a made-to-order gourmet Mexican menu in a bright, fun contemporary atmosphere. Providing customers with an unmatched Mexican flavor experience by offering the freshest and best burrito has positioned Mucho Burrito as one of the hottest restaurant concepts to enter Canada. Extreme Pita maintains Extreme Brandz commitment to fast, fresh and fun with customized flat baked or rolled pitas with a choice of vegetable sides. The PurBlendz pure fruit smoothies complete the offering with purFruit and dairy free smoothie blendz. Data collected via the POS systems at these locations will allow Extreme Brandz to continually enhance the offering, the service, and overall business model for all of the brands.

About Extreme Brandz
Extreme Brandz ( is the franchisor and operator of several hundred restaurants across North America operating under the brand names Extreme Pita, Mucho Burrito, and PurBlendz. The company’s primary objective is to set a new bar in quick fresh and healthy dining, and to maintain an “ahead of the curve” philosophy toward reshaping the landscape of the QSR Marketplace. Extreme Brandz is a privately held company based out of Mississauga, Ontario, Canada.

About Livelenz, Inc.
Livelenz Inc. ( is a leader in the development of unique web-based business tools for the quick service restaurant (QSR) sector worldwide. The tailored solutions offered are relevant, easy to use, and meaningful to the QSR community; in large because the management team at LivelenzTM are also food service/QSR franchisees. Building on a Software as a Service model, LivelenzTM offers real-time operational analytics, dashboards, trending, inventory, sales, productivity, accounting and menu management tools, and more. The return on investment has been proven by thousands of franchisees worldwide that have put store operations in the palm of their hand through any browser or Smartphone.

For a more robust solution, LivelenzTM integrates with select digital video surveillance (DVS) products allowing you to marry real-time and historical POS data and video footage in extremely meaningful ways. Serving more than 5,000 restaurants across North America, Latin America, Germany, Australia, and the United Kingdom, Livelenz Inc. offers a variety of tailored service packages to deliver analytics, data, support and integration to your operations.

Joel Doherty, President, Livelenz Inc.
E: Joel.Doherty[.] / P: 902-698-7012 / Toll Free: 877.678.5945

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Extreme Brandz Implements Livelenz POS Data Analytics Software

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