Quark is the only vendor in the dynamic publishing marketplace providing a full line of dynamic publishing software that includes page layout and design tools, XML authoring tools, and publishing and rendering engines that meet the unique needs of enterprise and media publishers.
Dynamic publishing enables content creators to reduce expenditures associated with the storage and repurposing of content, as well as allowing them to produce organizational materials that are more accurate, timely, and targeted for specific needs. Dynamic publishing not only reduces inconsistency and errors, but it also keeps content up-to-date, and streamlines the otherwise cumbersome workflows typically associated with outmoded static, cut-and-paste publishing models.
The market for dynamic publishing solutions continues to expand as organizations realize the significance of maintaining and leveraging their assets. Companies are increasingly leveraging digitized content, which has resulted in dramatic growth of the dynamic publishing solutions market. Frost & Sullivan's research shows that innovations in and integration of dynamic publishing technologies promises significant growth across the industry.
"It is also important to note that ‘nice to have’ dynamic publishing solutions are now viewed as 'mission critical' across many industries," explains Frost & Sullivan industry analyst Aimee Roberts.
Quark offers multiple products to facilitate high-impact publishing workflows for any media channel. Products span point solutions, such as Quark XML Author and QuarkXPress, to full-scale publishing workflow and automation solution, Quark Publishing System, the foundation of the company's dynamic publishing technology. Quark Publishing System works at the core of publishing workflows by centralizing the management and collaboration of projects from start to finish. Quark's dynamic publishing solutions provide automation for layout, enabling rapid customization and adaptation of content for print, the Web, and digital devices.
Quark's portfolio of dynamic publishing products reduces the cost of integration with third-party solutions and Quark Publishing System offers integration with Adobe InDesign, providing further flexibility. Furthermore, Quark partners with content management solutions providers Microsoft, IBM, EMC, IXIASOFT, and Alfresco to provide an extremely deployable system for enterprise-class publishing.
"Relying on a single source for content and having the option to integrate with widely-used content management solutions, a publisher can create content once and leverage that content across all desired media channels and for different uses, geographies and markets," states Roberts.
Quark is the second largest vendor in the dynamic publishing solutions market, accounting for nearly 30 percent of total market share. Additionally, Quark has demonstrated market stability amidst recent economic difficulties.
Quark provides flexible products that meet the needs of even the most challenging workflow for customers that span agencies, print publishers, marketing communicators, and enterprise publishers. Creative enterprises can streamline workflows, creating high-impact marketing collateral, while enterprise publishers can boost up-to-date, accurate customer facing messaging and meet evolving regulatory requirements. Quark continues to gain traction in enterprise publishing across such industries as financial services, government, manufacturing and life sciences, as marketing and engagement strategies increasingly incorporate digitized content.
Based on the aforementioned research findings, Frost & Sullivan is pleased to recognize Quark with the 2010 Global Product Line Strategy of the Year Award for Dynamic Publishing Solutions.
Each year, Frost & Sullivan presents this award to the company that has demonstrated great growth strategies and implementation. The award lauds the recipient's innovation in business processes, products and/or technologies to garner leadership in customer value and market penetration.
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Quark Inc. (quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.
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