NewswireToday - /newswire/ -
Brighton, Sussex, United Kingdom, 2010/12/01 - Bedford to raise the creativity bar, building on Jigsaw’s technological expertise.
Digital agency, Jigsaw, today announced the appointment of Creative Director, Scott Bedford to bolster Jigsaw’s management team. Scott will bring a rich creative pedigree to the company’s technological expertise in delivering multichannel campaigns that push loyalty, sales and engagement across the web, mobile internet and applications. Recent Jigsaw work includes campaigns for clients such as Walkers, O2, Doritos, Tropicana, News International and Vodafone.
Prior to joining Jigsaw Scott worked as Digital Creative Director at Carlson Marketing with clients including Müller and Hyundai, developing an agency wide multichannel strategy that combined digital, social media, direct marketing and sales promotion. At Carlson Scott was instrumental in winning the ‘Coke Football’ digital account and also led the Lurpak account, for which the agency won several DMA awards around the ‘Saturday is breakfast day’ campaign.
Scott has also held the positions of Creative Director at Agency.com (2004 – 2005) and Syzygy (2005 – 2008) leading the digital and creative teams on accounts such as Mercedes-Benz, Citroen, Channel 4, Harvey Nichols and the pan-European Mazda account.
Dominic Murray, Managing Director at Digital Jigsaw said: “Jigsaw has a proven track record in creating global digital campaigns for some of the biggest brands in the FMCG sector. We’ve achieved this success by marrying our technological expertise to an evolved understanding of how to engage consumers across all digital channels.
“Scott brings the highest level of creativity to this mix, making our approach innovative, integrated and robust. We welcome Scott to the team.
Scott Bedford, Creative Director at Digital Jigsaw said: “Jigsaw has already completed some impressive work that demonstrates a real demand for its multichannel, results driven ethos. I’m looking forward to being part of the agency helping to refine its creative approach and contribute to its ongoing success.”
Digital Jigsaw (digital-jigsaw.com) is part of the Mobile Interactive Group.