PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Imagination

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Imagination Wins Three British Interactive Media Association Awards - Global communications agency commended for content, augmented Reality and blogging
Imagination Wins Three British Interactive Media Association Awards

 

NewswireToday - /newswire/ - London, United Kingdom, 2010/11/29 - Global communications agency commended for content, augmented Reality and blogging.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consulting/Market Research Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Global communications agency Imagination has won three British Interactive Media Association (BIMA) Awards in the Content, Property Construction and Engineering, and Blogging categories.

Imagination’s Red Campus project won the Content category, for its permanent installation at La Galleria, the Ferrari Museum in Marinello, with multi-sensory content celebrating the Shell technical partnership with Ferrari.

To ensure Red Campus could plug into the Italian school curriculum while ensuring universal appeal for tourists and business visitors, Imagination worked with educational consultants to devise a fun and innovative suite of content, delivered across a range of digital media platforms including Augmented Reality interactive touch screens and digi-tickers.

Three Red Campus workshops were created to teach visitors the engineering principles of F1, including three large desks and touch screens, with space for 25 children/users at a time, with Shell branding and messaging included throughout the content and facility.

La Galleria museum receives 200,000 visitors a year, including 1,500 school visitors per month and 1,100 guests of Shell events annually.

Imagination’s Shell team also won the Property, Construction and Engineering category for its PEARL GTL project, an innovative Augmented Reality solution used to communicate the engineering excellence of Shell’s Pearl Qatar Gas to Liquids plant at B2B and recruitment shows.

Imagination created a detailed scale model of the plant that used engaging Augmented Reality animations and film content. Users interacted with the model by turning a symbol mounted on a plinth.

The success of Imagination’s AR model has led Shell to continue to use the platform with different content across its global events programme.

Imagination digital strategist Paul McCrudden took out the Blogging category for his personal #sixweeks project – a pioneering piece of thinking, exploring how consumers can challenge companies in new ways using online and social media tools.

Fed up with queuing and interested in measuring his time and money spent interacting with brands, McCrudden conducted a consumer experiment, challenging companies to pay him for the time he spent with them. The project also won a Guardian Mega Innovation Award 2010.

“Imagination has again been recognised for its leadership in creating new engaging channels of communication, articulating our client’s stories and delivering them significant and dramatic business returns,” Douglas Broadley, Imagination CEO and Global Creative Director, said.

“Imagination relentlessly immerses itself in understanding people’s behaviour to imagine how to deliver transformational experiences for brands – we’re thrilled our work has been recognised by winning at this year’s BIMA Awards.”
The BIMA Awards, judged by sixty of the leading digital practitioners, showcases and rewards great digital work, celebrates excellence and inspires and supports talent. The 2010 winners were announced at an awards dinner on November 25.

About Imagination
Launched in London in 1968, Imagination (imagination.com) is an independent communications agency whose roots lie in non-traditional, live, experience marketing. Imagination has twelve offices around the world, and the full complement of in-house talent, from brand consultants to architects, advertising specialists to interior designers, retail specialists and event producers to direct marketers and digital experts. This unique offering enables Imagination to approach every problem from broader and more surprising angles, build solutions from the ground up across all channels, and deliver insights aligned with the way people wish to interact with brands. Imagination transforms business through creativity. Imagination’s clients include Aston Martin, Guinness, oneworld global alliance, Disney, Ford, Goldman Sachs, Shell and Samsung. In 2010 Imagination was declared number one in Design Week’s UK Top 100 Design Agency survey and top of Marketing magazine’s Design League Table.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consulting/Market Research Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Imagination

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Consulting/Market Research articles,
CATCH Visitors via Your Competitors Announcements!


Imagination Wins Three British Interactive Media Association Awards

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Annalise Walliker - Imagination.com 
+44(0)20 7323 3300 annalise.walliker[.]imagination.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Imagination securities in any jurisdiction including any other companies listed or named in this release.

Consulting/Market Research via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Imagination / Company Profile


Read Consulting/Market Research Most Recent Related Newswires:

CulturePro Consulting and Inloso, LLC Announce Joint Venture
Kantar Unveils A New Corporate Identity Across its Operating Brands - Announces Launch of Two New Operating Brands
Kantar Unveils A New Corporate Identity - Launches Two New Operating Brands
Kantar and ComScore Expand Behavioural Data Partnership to North America
Frost & Sullivan Partners with Vaahika Under the ‘Companies to Action’ Program
Kantar's TNS Takes Full Ownership of TNS ICAP in Greece
TNS Takes Full Ownership of TNS ICAP in Greece
California Energy Commission Selects Energetics to Develop Research Roadmap
GroupM Launches LIVE Panel Connecting with Multiple Data Sources Across Kantar
Asia Transformationand Turnaround Association Partner with Institute for Turnaround
FTI Consulting Launches Expert App Version 1.2 for Smartphones and Tablets
Report Xplore Publishes Wood Coatings Market in Europe 2015-2019
Kantar Participates in Joint Initiative to Boost Transparency in Online Research
Two Energetics Publications Win Society for Technical Communication Awards
Charles River Analytics Develops Virtual Environment-based Training Tools for US Navy

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)