PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Steuben

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Steuben Refocuses their Products Line - Steuben.com - Steuben, makers of luxury crystal, has unveiled new branding, a new website, and new luxury good designs in order to reach a new generation of luxury goods consumers
Steuben Refocuses their Products Line - Steuben.com

 

NewswireToday - /newswire/ - New York, NY, United States, 2010/11/22 - Steuben, makers of luxury crystal, has unveiled new branding, a new website, and new luxury good designs in order to reach a new generation of luxury goods consumers.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Giftware/Handicraft Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Steuben, America’s preeminent crystal company, has unveiled an extensive rebranding initiative and new product designs in order to reach a new generation with its iconic luxury goods and designs. A revamped Steuben arrives this holiday season with sweeping changes that will appeal to a younger generation while remaining true to its heritage. The plans include new product lines, new designer collections including licensing agreements with Jonathan Adler and Waterworks, and more accessibly priced collections that will allow the luxury of fine crystal products be part of everyday life..

New Steuben Look Launching this Fall
People will see a new Steuben identity and a fully redesigned website including a blog focusing on lifestyle, art and design. Several product lines debuted this fall, offering Steuben designs at more affordable prices, including stemware, tabletop and decorative accessories. As President Mark Samitt stated:

“It is time to take major steps to position Steuben for the way we live today. We have legions of loyal fans that appreciate our impeccable craftsmanship and commitment to outstanding design, and we are planning to extend this enthusiasm to a broader audience. The customer is looking for luxury at every level, and our new product categories address this need.”

Joining Forces with Jonathan Adler
In the spring, Steuben will launch a tabletop collection with one of the country’s leading lifestyle brands, Jonathan Adler. Adler is renowned for trendsetting designs, use of bold color and groovy styling. This line will be a fresh, contemporary offering from Steuben, with an array of products including barware, platters, picture frames, decorative objects and more. Much of Adler’s aesthetic is based upon mid-century modern icons; during this period Steuben was considered to be the height of good taste and design, making the collaboration a natural fit. It will be sold at Steuben and Jonathan Adler stores, and select Steuben retailers.

In addition to a new logo, packaging and web site, Steuben is refocusing its brand positioning, emphasizing casual luxury for the way we live today. The company is emphasizing the ways crystal can be used to make everyday a special occasion. The new products will bring the beauty and luxury of fine crystal to a new generation who might not have the same exposure to crystal. New Steuben advertisements have appeared in a national print and on-line campaign which launched in September. In addition, Steuben has entered the social media arena and can be found on Steuben’s Facebook Page (facebook.com/steubendesign)and Twitter at @Steuben.

A Long History of Fine Design
Since 1903, Steuben crystal glass (steuben.com) has been made by hand at its Corning, New York glassworks. Their new logo design and overall brand look focuses on staying true to their roots while bringing the art of fine crystal to a new era of luxury goods consumers. Information on Steuben is available online or by phone.

Submitted by DragonSearch Marketing (dragonsearch.net) on behalf of Steuben.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Giftware/Handicraft Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Steuben

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Giftware/Handicraft articles,
CATCH Visitors via Your Competitors Announcements!


Steuben Refocuses their Products Line - Steuben.com

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Steuben.com 
1-800-STEUBEN info[.]steuben.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Steuben securities in any jurisdiction including any other companies listed or named in this release.

Giftware/Handicraft via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Steuben / Company Profile


Read Giftware/Handicraft Most Recent Related Newswires:

VillageFest in Grosse Pointe to Feature Michigan Metal Craft Artist Larry Irby’s Wearable Art
Soizick Tableware Returns in UK with a New Team
Central Sarasota Farmer’s Market Adds New Vendor - SUES Handbags
Dazoriginal Launches Unique Handmade Bulgarian Gifts Storefront
YouAwesome Launches its Dedicate A Personalized Webpage Concept
Klingspor’s Woodworking Shop Announces 13th Annual Wood Working Shop Extravaganza
Silver Plume Gallery Presents An Exhibition of Navajo and Pueblo Necklaces
RoryRoo22 to Produce their Hand-crafted Designs for Wholesale to the Fashion and Jewelry Trades
Scandle Body Candle Launches New & Improved Website
Annual Latin American Festival Showcases Mexican Folk Art, Mata Ortiz Pottery, Clothing and Jewelry
We Love Glass Blown Launches the Green Collection of Glass Animal Figurines
Scandle Body Candle Adds Six New Aromatherapy Blends to Massage Candle Line
Red Letter Days Launch Their Brand New Blog - RedLetterDays.co.uk
Wisconsinmade.com Adds Wooden Bridge Candles to Storefront
Wisconsinmade.com Adds Wine Seasonings Gourmet Dip Mixes to Storefront

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)