The GoMobile 2010 Show that concluded on 14 November at Kuala Lumpur saw most of the leading brands and telcos in Malaysia come together in a spectacular display that highlighted the prominence of the industry. The exhibition featured the latest mobile technologies, from smartphones to tablets, as well as innovative apps developed by local developers.
“GoMobile 2010 was a resounding success,” said Kashminder Singh, CEO of Commtechasia Sdn Bhd, organisers of GoMobile 2010. Visitors thronged the exhibition, especially on the weekend. Close to 55,000 people visited the 3-day GoMobile Expo. Most of the exhibitors recorded excellent sales. Some models of the recently released smartphones were sold out by the second day. Most important of all, the exhibition only featured genuine and original devices”
“We are also delighted by the quality of the sessions at GoMobile Conference,” added Kashminder. “Our keynote speaker, 3G visionary and bestselling author Tomi Ahonen was a hit with the participants. Other equally insightful sessions at both the business innovation and technology tracks ensured that participants received useful and up to date knowledge of the future directions of mobile lifestyle.
The GoMobile inOvation Malaysia Awards Party brought together the Malaysian mobile industry. Dato’ Joseph Salang, the Deputy Minister of Information, Communication and Culture, officiated at the GoMobile Conference as well as the GoMobile inOvation Malaysia Awards Party, he told those present that the development of the content industry had taken on added urgency and importance, “With broadband penetration having crossed 53%, there is a bright future for mobile content. The numbers for smartphones users are rising in Malaysia and they will need more mobile content in their devices.”
He also congratulated the Malaysian mobile industry for its rapid progress, “The fast pace of growth is evident from the fact that the Malaysian mobile industry went past 106% mobile penetration rate just 12 years after the Communications and Multimedia Act was brought into being. This is a success for the nation.”
“The government,” added Dato’ Joseph Salang, “will continue to place importance to this industry. The ICT industry has been listed as one of the 12 National Key Economic Areas (NKEA). The Minister also urged content developers to devote attention to areas other than the traditional games entertainment segments. “Among the areas content creators could focus on,” suggested Dato Joseph Salang, “are education, health, tourism, agriculture, science and technology.”
GoMobile 2010 received wide recognition and support from the government and private sectors. The Ministry of Information, Communication and Culture as joint organiser lent its endorsement and support to GoMobile 2010 in recognition of its efforts to promote and grow the local mobile content industry. Celcom Axiata was pinnacle sponsor of the event and the largest exhibitor at GoMobile Expo.
The Multimedia Development Corporation (MDeC) and Malaysian Communications and Multimedia Commission (SKMM) provided vital support as Strategic Partners. Maxis Communications Berhad and Ericsson Malaysia were Strategic Partners while leading mobile brand, BlackBerry was the Gold Sponsor of GoMobile 2010. AmBank became Official Bank and Mobile Banking Partner of GoMobile 2010.
More than seventy companies exhibited at the GoMobile Expo. Of special note this year was the GoMobile AppStreet, a special area reserved for local mobile content startups. “Quite a few of the companies that exhibited at the GoMobile AppStreet were able to do so because GoMobile arranged for subsidies from MOBIG for their participation,” said Kashminder.
The GoMobile Phone Museum was another hit at the expo. Lines of visitors marveled and reminisced over the mobile phones of the eighties and nineties on display at the museum. Readers of Mobile World magazine as well as Nokia Malaysia and Ericsson Malaysia lent their collection of phones for the museum. Telekom Muzium came on board with their collection of early wired telephones. The GoMobile Phone Museum was presented by Open University Malaysia.
The mobile industry celebration at the GoMobile inOvation Awards Party was the platform where the best products and services of the year were recognized. The pinnacle awards were the inOvation Malaysia Awards presented for the best mobile applications and services. The inOvation Awards, presented since 2008, are a joint initiative of Maxis and GoMobile.
Local company, i-Pixel walked away with the overall inOvation Malaysia award for TrulyAsia.tv mobile application which is a Malaysia travel guide developed for Tourism Malaysia. This year, this winning application also became the Malaysian nominee for a world level contest, the Mobile Premier Awards. This was made possible through cooperation with an ongoing international application pitching contest, APPCircus.
The Samsung Galaxy S was named the best mobile device of 2010 at the show. Other devices were also named best in various categories at the Mobile World Best Devices of 2010 awards.
Also presented were the Asia Pacific Mobile Learning & Edutainment Advisory Panel (APACMLEAP) Mobile Learning Initiatives Recognitions for 2010, an m-learning initiative spurred by LTT Global. Five local and international organizations recognized for their efforts in the area of mobile learning.
“We are delighted with the achievements of GoMobile 2010. It has given the Malaysian mobile industry an event it can truly call its own,” said Kashminder Singh, adding, “We look forward to putting up an even more spectacular show next year where we will place added emphasis on bringing in international participation. Our vision is to make GoMobile the hub of this region’s mobile industry.”
inOvation Malaysia Awards
Overall inOvation Malaysia Award Winner
i-Pixel for TrulyAsia.tv application
Malaysia Travel Guide
Other inOvation Malaysia Awards Winners
Convep Mobilogy for MyMall application
Mobile information & directory for shopping malls
Terato Tech for Aiyo iPad application
iPad magazine publishing platform
AmBank Group for Secured 3G Wireless ATM & AmGenie application
Wireless ATM machine, mobile banking application
MOBILE WORLD BEST DEVICES OF 2010
BEST MOBILE DEVICE OF 2010: Samsung Galaxy S
Best Business Device: BlackBerry Bold 9700
Best Lifestyle Device: Nokia N8
Best Design: HTC Legend
Best Mobile Accessory or Peripheral: Mili iPhone mobile projector
Ground Breaking Device: Samsung Wave
Best Tablet Device: Samsung Tab
Best Netbook Device: Lenovo 10 ST
Best Malaysian Brand: CSL
Fast Rising Local Company:Ximax
The Asia Pacific Mobile Learning & Edutainment Advisory Panel (APACMLEAP) Mobile Learning Initiatives Recognitions 2010
Yeayyy Sdn Bhd
Brilyan Learning, Indonesia
Art Group Limited, Hong Kong
Faculty of Information Technology, Universiti Utara Malaysia
Computer Science Department, MARA University of Technology (UiTM)
GoMobile (GoMobile.my) is Malaysia’s only event dedicated to the mobile lifestyle. The aim of this event is to promote mobile lifestyle. The event is organised by CommTechAsia Sdn Bhd annually. Commtechasia Sdn Bhd is a joint venture between One World Solutions (publisher of Mobile World magazine) and LTT Global. The Ministry of Information, Communication and Culture (KPKK) is a joint organiser for GoMobile 2010 which has the following theme this year: ‘We Are The Mobile Generation'.
GoMobile consists of the GoMobile Conference, The GoMobile inOvation Malaysia Awards Party and the GoMobile Expo.
Now in its third year, GoMobile has blossomed into a major showcase of mobile devices, technology, services and lifestyle and is the most comprehensive and unique in the mobile arena in Malaysia.