NewswireToday - /newswire/ -
Orlando, FL, United States, 2010/11/18 - Panic was felt by many around the certain energy drinks, which were recently implicated in terrible recent events. The FDA issued warning letters stating 7 companies, including makers of Four Loko are a "public health concern".
Experts have said that caffeine used with alcohol can mask the effects of how intoxicated their users are and that the commercial sale and use of these beverages may be even considered illegal. Consumers are alarmed, and drinks like Four Loko and its competitor Joose have been banned from college campuses and in states like Washington, New York, Utah, Michigan and Oklahoma.
Pressured by consumers and fearing that the FDA's pending ruling might kill their business entirely, the makers of Four Loko released a statement agreeing to remove the caffeine from the beverage and two other ingredients, guarana and taurine. But in reality this might just be too late, damage has already been done.
We Bring to you JUST CHILL - The Anti Four Loko Understanding that most people drink alcohol to reduce stress, JUST CHILL has created a safe, all natural beverage that will hopefully put all the "jitter juice" and energy drink junkies on a calmer path. Just Chill seeks to answer a new generation in consumer demand: healthy, natural and functional beverage. A lightly-carbonated, tasty beverage that provides natural stress relief without sedation, it features 7 essential vitamins and minerals, gingko, ginseng, and L-theanine, with only 12g of sugar and 50 calories per can.
Our future leaders of America have been overdosing on drinks like Four Loko and Joose. These young adults are in the same age range as a majority of our dedicated employees. " We can relate to what our customers want in a beverage, and this is why we now carry JUST CHILL in our portfolio of beverages and we ensure these meet the highest quality standards and that they are mostly produced with natural ingredients.” Said Chilliaxin Drinks’ President & CEO, Tommy Barraza. "Just Chill reduces stress by giving users a calm and centered focus - a sort of Zen-like feeling" said Max Baumann CEO & Founder of JUST CHILL.
Chillaxin Drinks definitely represent the opposite type beverage of Four Loko and Joose, both in terms of effect and brand positioning. Just Chill is creating waves beyond the surf community. Whole Foods Market, a renowed leader in introducing new and healthier options to consumers is now stocking Just Chill. A product that is constantly selling out its shelf space in California. Florida can expect to be seeing it on local Whole Food Markets shelves very soon.
Chillaxin Drinks in Orlando, FL (chillaxindrinks.com) is the exclusive broker for Just Chill on the East Coast as well as international markets. Mr. Tommy Barraza, President & CEO for Chillaxin Drinks is available for additional questions and interviews. We encourage you to reach out to him to learn about the great offerings Chillaxin has to for consumers and how it is not only different, but completely opposite of this controversy sweeping America and his view on Just Chill's value to consumers.
Samples of Just Chill are also available upon request.