The annual award, launched in 1980, is presented to the marine manufacturer or supplier who best exemplifies outstanding support of its dealers through expert business practices, programs and products. Selection is made by way of a committee of MRAA board members. Steve Laham, vice-president of sales, marketing and after-sales service, Evinrude, accepted the award on behalf of BRP.
"BRP has displayed outstanding leadership in our industry in terms of dealer support programs, retail driven marketing and successful business practices that have earned the company this recognition from the MRAA," stated Phil Keeter, president of the MRAA.
“We are delighted to receive this honour,” declared Yves Leduc, vice-president and general manager, North America division. “Along with consistent brand building initiatives, we have strived to provide our dealers with effective wholesale and retail programs despite the recent industry downturn. This award validates that these programs were well received and have helped our network gain strength due to our efforts,” Leduc concluded.
The Marine Dealer Conference & Expo, an annual gathering of marine retailers, wraps up today after a three-day meeting of industry professionals, keynote speakers and Boating Industry’s Top 100 Dealer gala. BRP has been a member of the Leadership Alliance for the Top 100 Dealer program since its inception in 2005.
Bombardier Recreational Products Inc. (BRP.com), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 90 countries.
Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, Spyder, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
For product information:
Media Relations – Evinrude products
T: 704.573.2733 / E: julie.johnson[.]brp.com.