NewswireToday - /newswire/ -
Minneapolis, MN, United States, 2010/11/17 - Marketing, research and customer experience are areas of expertise as three industry pros launch new firm - InfraredPartners.com.
Infrared Partners announced its official launch today. The firm, specializing in marketing, research and customer experience, emerged when three professionals with extensive experience helping companies succeed in Minneapolis and nationwide came together.
Tracy Downing, Mike Lokowich and Lisa Myers combine their skill sets from individual consulting roles and past marketing and research positions at Deluxe, Yamamoto Moss MacKenzie, Carlson Companies and John Ryan.
“We realized that we all had the same zeal for helping customers have a better experience when they interact with companies and brands.” says Lisa Myers, the firm’s Chief Illuminator. “By combining our perspectives and methods, we offer clients a tested and trustworthy way to gain market insights and solve the problems they have in this critical area that is different from any other offerings in the marketplace.”
INFRARED (infraredpartners.com) specializes in using original methods to uncover and understand the intrinsic connections consumers have with products and services. With this insight, the firm develops and launches programs that enhance customer experience and deliver business success.
Tracy Downing, Market Anthropologist for the firm, explains, “Marketers don’t have the time or expertise to get to the heart of what their customers really want. They operate on assumptions or industry practices and we often find tremendous untapped opportunities. Our research reveals the real answers and the analysis delivers powerful strategies to set them apart from the competition.”
The principals have extensive experience in Financial Services, Travel & Hospitality, Health Care, Pharmaceutical and Retail sectors, as well as collaboration with agencies and consultants.
Headquartered in Minneapolis, INFRARED also has an office in San Francisco. Clients are nationwide.
About Infrared Partners
We investigate and illuminate consumer behavior, preferences and values through the prism of customized research methodology. Our insights deliver new ideas, products and services that lead to engaging customer experiences, deeper relationships and more loyal customers. We use these key insights to create and employ a strategy across your organization’s touch-points to drive success in your business objectives.