ReedLink, soon to be re-branded as FindGuru, has recently added a new functionality that allows manufacturers to upload their product information directly onto the ReedLink website. This is one of many enhanced features and functionalities that will be introduced with the launch of FindGuru.
Manufacturers are continuously seeking to reach potential buyers through advertisements and promotions. Now, ReedLink is offering them the opportunity to promote their company and products, for free.
Self-loading content offers manufacturers search engine optimization by allowing them to link at a highly contextual level. Manufacturers can add their company’s directory information on a company, product category and product model level, in so doing, target b2b professionals.
After registering on the ReedLink website, manufacturers simply click on Add Your Content and can begin creating a company profile. Manufacturers can create associations between company and product categories, relative to their business. In addition, by uploading releases that link back to their own website, manufacturers can generate traffic to their website. As result, professionals searching for products such as thermal printers or vacuum pumps, will be yield results linking to those companies that have uploaded relevant articles and product information.
Self-loading content gives manufacturers greater exposure and increases the accuracy and efficiency of the information displayed. ReedLink users, including professionals in the fields of life science, manufacturing, wireless, engineering, and other b2b industries will experience an enhanced quality of “search”, by allowing the user to find results in a broader range of content.
“Now manufacturers can add, delete and tweak their company information, announce new products, and link to product categories whenever they want, which will result in more current information and better search results,” says Han Huang, Director of ReedLink.