StayinFront, Inc., a leading global provider of CRM and decision support solutions, announced that REL Field Marketing has successfully deployed StayinFront Consumer Goods for Contract Sales Organizations.
StayinFront’s hosted field force automation solution is enhancing the performance of REL’s in-field mobile sales teams by providing high-performance data capture, thereby enabling their client teams to be more effective and self-sufficient across all key accounts.
REL is the UK’s second largest field marketing agency. As a leading full service field marketing agency at the forefront of the industry, REL provides appropriately skilled resources across a full range of disciplines, including merchandising, auditing, sales (B2B and B2C), promotions/demonstrations, mystery shopping, logistics and compliance.
“StayinFront was selected from five other Retail Execution software vendors, only StayinFront could provide a technology platform which met all of REL’s requirements as well as an excellent mobile solution which offered speed and agility in the field,” said David Norbury, Chief Executive Officer of REL Field Marketing. “The ability to rapidly roll out to new teams, along with StayinFront’s extensive experience in the consumer goods industry is what makes them a dynamic partner,” he said.
A robust, highly-proven system deployed by companies worldwide, Stayinfront Consumer Goods sustains complex relationships in the consumer goods demand chain by integrating internal and external data sources, tracking accounts and store level interactions across multiple channels.
StayinFront Consumer Goods is a retail execution solution that offers multi market channels, including DSD; speed; mobility and in-field insight connected to class leading integrated analytics. This allows field and management teams to recognize, communicate and respond rapidly to changes in the marketplace.
Wayne Gallaway, Managing Director EMEA, StayinFront said “We are pleased to be working with a prestigious agency on a diverse and exciting portfolio. A rapid deployment process, an intuitive user interface for the in-field teams and an incredibly powerful administration tool empowers customers to make dynamic changes to surveys and teams in hours instead of days.”
REL Field Marketing (relfm.com) is a full service agency which was formed in 1995. REL Field Marketing, is a top three field marketing agency in the UK, which has received several awards including, “Agency of the Year Award 2010 (Field Marketing and Brand Experience (FMBE) Awards)”, “Agency of the Year Award 2009 (Marketing Magazine)”, “Team of the Year” Red Bull Academy at the 2008, 2009 & 2010 FMBE Awards, silver “Team of the Year” Motorola at the 2010 FMBE Awards and “Most Effective Brand / Store Relationship” Red Bull Academy at the 2010 FMBE Awards.
StayinFront (stayinfront.com) is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand.