Xerox, the leading document management solutions company, has strengthened its partnership with its master distributor eSys Technologies, with the launch of an attractive promotion for all ABN AMRO credit card customers. ABN AMRO credit card holders purchasing certain models of Xerox printers costing above AED 500 from eSys Technologies’ retail network in Dubai, Abu Dhabi or Sharjah can avail an interest-free Equated Monthly Instalments (EMI) for six months.
The models of printers that are included in the promotion are Phaser 3117, Phaser 3122 and Phaser 3150, which are all monochromatic laser printers; the colour laser printer Phaser 6120; and the multi-function device – WorkCenter PE 114e. The promotion will run from September 1st to October 31st 2006, details of which will be available in the monthly booklet issued to all ABN AMRO credit card customers.
Pavan Gupta, General Manager, eSys Technologies, said, “Ever since we were appointed as the master distributor for Xerox, we have worked closely to maximise the sales of their products in the UAE. This latest promotion gives us a chance to further strengthen our alliance and derive mutually beneficial results in terms of enhanced brand mileage.”
Xerox and eSys Technologies entered into partnership in 2005 at a time when Xerox was actively expanding into the Middle East and Africa (MEA) region. eSys, with its well-established retail network helped Xerox offer more in-roads into the reseller and consumer market.
Ben Gale, MEA General Manager, Sales & Marketing (Distributor Operations) for Xerox International, said, “We are pleased to introduce this attractive promotion for ABN AMRO’s credit card customers, in partnership with eSys. The increasing demand for high quality printers in the Small Office Home Office segment and among individual users persuaded us to launch this offer that will help customers purchase our entry level laser printers with minimum financial burden. Our alliance with eSys has proved extremely fruitful to us and we hope to further advance our partnership with this promotion.”
eSys is the leading global distributor for many of the IT component manufacturers such as Seagate, Western Digital and Maxtor Hard Drives. The company is known for its ‘eSys PCs’, its brand of low cost multimedia PCs. eSys Technologies has a manufacturing facility at Jebel Ali Free Zone in Dubai, which has a capacity to produce 30,000 PCs a month.