NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today the first commercial integration of Lonely Planet Trips for NAVTEQ – 25 planned trip itineraries recommended by Lonely Planet, the world’s leading travel information company. This NAVTEQ-verified, premium travel information is now available to consumers via the NAVMAN My Series 2010 GPS range, allowing users to maximize their leisure time with detailed, location-based travel information.
“With 71 percent of Australians taking overnight trips in a private vehicle, Lonely Planet Trips for NAVTEQ is ideally suited for domestic travellers,” says Lonely Planet’s Asia-Pacific Travel Editor Shawn Low. “The combined expertise of NAVTEQ and Lonely Planet will make it even easier for travellers to spontaneously explore some of this country’s most exciting destinations.”
Lonely Planet Trips for NAVTEQ, incorporated by NAVMAN as the Scenic Drive feature in its MY Series, acts as a personalized tour guide, providing Lonely Planet’s trusted counsel and expert commentary for the best places to eat, stay, shop, relax and explore. With accurate routing and recommended Points of Interest (POIs) across 25 of Australia’s most sought-after tourist destinations, such as The Great Ocean Drive, NAVMAN provides a rich travel experience like no other GPS device currently on the market. Moreover, with the Scenic Drive feature a consumer no longer is required to spend hours researching and planning a road trip. Instead, an end user can simply enter a preferred route into their NAVMAN device and away they go.
“The Scenic Drive feature is geared towards today’s busy families and professionals who are increasingly short on time and needing to make decisions on-the go,” says Wendy Hammond, NAVMAN. “With so many beautiful places to discover and experience in Australia, it’s easy to become overwhelmed by the choices for where to go and what to see. Whether going on a weekend getaway or a week-long road trip, Scenic Drive offers holiday goers the freedom to be spontaneous,” she added.
“NAVTEQ market research confirms that GPS users in Australia tend to use their navigation devices most frequently for holiday travel. In a separate study, we found that 70 percent of navigation owners use local guides, such as Lonely Planet-sourced information, to aid ‘spur of the moment’ decision-making,” says Kirk Mitchell, vice president Oceania Sales, NAVTEQ. “Making rich, Lonely Planet-based content readily available to a NAVMAN device gives consumers the enhanced GPS experience they are seeking. It bridges the gap between relying on navigation to simply get from point A to point B to allowing a device to inspire holiday travel,” he added.
NAVMAN Scenic Drive is directly offered to consumers as one of the many advanced location-based features of the MY Series 75T. A downloadable version can also be purchased as an ‘ad-on’ for the MY Series 65T. In addition to Scenic Drives, NAVMAN’s MY Series gives access to thousands of NAVTEQ and Lonely Planet-sourced POIs, which are geo-coded to the highly accurate NAVTEQ Map of Australia. For more information about NAVMAN’s 2010 GPS series, please visit navman.com.au/.
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ was founded in 1985 and now supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company is celebrating its 25th anniversary in 2010, proudly supported by approximately 5,100 employees located in 212 offices in 48 countries.
NAVTEQ and Lonely Planet Trips for NAVTEQ are trademarks in the U.S. and other countries. All rights reserved.
Navman (navman.com.au), a world leader in the design, manufacture and marketing of global positioning system (GPS) products, has more than 20 years experience in GPS, and as such is now widely recognised as a pioneer in portable, in-car satellite devices. Navman began life in New Zealand, specialising in marine electronics and even today software design and development is still undertaken there. Today the Navman brand is owned by MiTAC International, a leading worldwide maker of wireless communications products and one of Business Week’s top 100 Global IT companies.
About Lonely Planet
Lonely Planet’s authors are independent, dedicated travellers. They visit every destination in the guide, and don’t take freebies. They personally visit thousands of hotels, restaurants, cafés, bars, galleries, palaces, museums and more – and they take pride in getting all the details right, and telling it how it is. Lonely Planet started in 1973 and has gone on to become the world’s most successful travel information provider, recently printing its 100 millionth book.