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Frost & Sullivan at FatWire Interact 2010 Global User Conference – Enriching the Customer Experience with Digital Media - Global Director of Digital Media Practice to discuss the impact of digital asset management and web experience management on top- and bottom-line performance
Frost & Sullivan at FatWire Interact 2010 Global User Conference – Enriching the Customer Experience with Digital Media

 

NewswireToday - /newswire/ - Mountain View, CA, United States, 2010/11/09 - Global Director of Digital Media Practice to discuss the impact of digital asset management and web experience management on top- and bottom-line performance.

   
 
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Frost & Sullivan's Mukul Krishna is set to speak at this year's FatWire Interactive 2010 Global User Conference on Friday, November 12, 2010. Krishna will discuss how organizations can achieve their business goals with digital asset management and web experience management.

Rich media is a requirement for an engaging and effective online customer experience today, and its importance will only continue to increase. Website visitors now demand fresh, dynamic, relevant and engaging content - anytime, anywhere, and on any device. Companies that invest in technologies that enable their knowledge workers and creative teams to seamlessly collaborate, create, manage, repurpose, reuse and deploy digital assets across channels, stand to gain in today's fiercely competitive environment.

"The powerful combination of Digital Asset Management (DAM) applications integrated with Web Experience Management (WEM) solutions enables companies to efficiently and effectively store, track and update rich media content while providing easy access, search and retrieval for repurposing, reusing and deploying digital assets in online campaigns," notes Mukul Krishna, Global Director of Frost & Sullivan's Digital Media Practice. "An integrated DAM and WEM platform enables companies to provide website visitors with an experience that engages them with rich with dynamic, targeted, relevant and interactive content."

The FatWire Interact 2010 Global User Conference in Miami, FL from November 10-12, 2010 features analyst insights, networking opportunities, along with in-depth sessions for business and technical users. FatWire Interact attendees will gain strategic insight, practical knowledge, and new relationships needed to derive even greater value from their FatWire deployments.

About FatWire
FatWire Software (fatwire.com) provides Web Experience Management (WEM) solutions that power the web presence for some of the world's largest organizations and most trusted global brands. FatWire's technologies provide the platform for organizations to deliver an engaging web experience, with tools that are easy to use and built to scale. With FatWire, enterprises can use the web to drive revenue, customer loyalty and business efficiencies. Headquartered in Mineola, New York, FatWire serves more than 500 customers in industries including financial services, media, technology, manufacturing, public sector, retail, healthcare, and more, from offices in 12 countries.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents.

Contact
Isa Loundon, Articulate Communications
FatWire Public Relations, P: 212.255.0080 x32 / F: 212-255.0090 / E: iloundon[.]articulatecomms.com.

 
 
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Frost & Sullivan at FatWire Interact 2010 Global User Conference – Enriching the Customer Experience with Digital Media

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