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Bangalore, Karnataka, India, 2010/10/27 - Agri Gold Food and Farm Products Ltd (Agri Gold), a subsidiary of Agrigold group of companies with an annual turnover of Rs.500 crores, has selected Vertebrand as their strategic brand partner and advisors - Vertebrand.com.
Agri Gold is based in Vijayawada and is engaged in producing and marketing packaged spices (single and blended), pickles, instant mixes etc. Its laboratory is Agmark certified and the processing unit has obtained ‘Spice house certificate’ from the Spice board of India as well as HACCP – Food Certificate from Netherlands. The company now owns an astounding, 5000 acres of land for its own cultivation. This is one of Agri Gold biggest strengths in addition to its proud tradition of delivering branded quality products. Today the company sells its products in Andhra Pradesh, Karnataka, parts of North India like UP, Rajasthan, Punjab, Haryana, Uttaranchal and Delhi and they have now identified to enter categories like Atta, Edible Oils and Salt.
Agri Gold Food and Farm products with their brand Agri Gold now wants to capitalize on its strengths and aims to be seen as one of the top brands in the categories they intend to enter. To enable this objective, Agri Gold Food and Farm division have engaged Vertebrand Management Consultants from Bangalore.
In the capacity as brand advisors for Agri Gold, Vertebrand Management Consultant’s role was to assess the market, identify the gap and create a scientific and holistic business and brand strategy for Agri Gold in this competitive market environment. The project involved a detailed assessment of the various brands, current strengths and coming up with a strategy of exploring the unoccupied positioning in the minds of the consumer. Using its acclaimed proprietary process, Vintellity TM, Vertebrand, as strategic brand advisors, has created a business roadmap for the future. With acceptance of the strategy for Agri Gold, the project has now gone to the next phase.
When contacted, Mr. Raghu B Viswanath, Founder and Managing Director of Vertebrand said “Agri Gold has tremendous potential to become a key player in the Indian food market. With their expertise in agriculture as well as sourcing of commodities, the Agri Gold brand is poised to gain traction over the next few years. Having built revolutionary brands in the past, Vertebrand is confident of growing the value of Agri Gold exponentially in time to come”
Agri Gold now wishes to extend Vertebrand’s services into executing these strategies. This will involve partnering with the top management of Agri Gold to roll out the strategies so envisaged in the targeted states. Vertebrand’s responsibility now is to make Agri Gold as one of the top brands in these states.
“We believe that our products are like gold from Agriculture produce and purity of the products are our strengths. We have engaged Vertebrand Management Consultants to advise us in what we need to do to be seen as one of the top brands. The first phase is over and I am confident that we have a scientific and holistic strategy in place. We are now keen to work with them to help us execute the strategies”, says Mr Rao Avvas, Chairman, Agri Gold group of Companies
Vertebrand has several patented products under it umbrella that are used to service their clients. For this particular initiative they will use their proprietary opportunity assessment tool, V-Scan along with their scientifically engineered process called Vintellity. This will help collate the necessary information for a SWOT analysis followed by establishing a strategic marketing roadmap.
Vertebrand (vertebrand.com) is an integrated brand management firm with end-to-end competencies across all stages of brand value management - right from strategy formulation, through execution to brand valuation. Vertebrand believes branding is a process that involves studying the brand’s situation and coming up with a strategy to differentiate it and make it stand out in the crowded marketplace. It’s much more than logos and advertising. It’s the way your brand and business will behave.
Headquartered at Bangalore, Vertebrand has offices across New Delhi and Mumbai. Over the last 10 years, Vertebrand has been advising many large businesses on evolving and practicing scientific, brand-building processes.
About Agri Gold Group of Industries
Agri Gold Group of Companies has been making impressive forays into different sectors with its visionary approach since 1995. A team driven and conceptualized business, the success of the group is based on its ability to build on Forward and Backward Integration. The company has focused on providing Aaharam (Food), Aarogyam (Health and Wellness), Aavasam (Housing) and Aanandam (Entertainment) to the consumers, customers at large. Agri Gold Group in the last 15 years focused its industrious mission on generating opportunities and promoting prosperity in rural and semi urban areas. Creating earning opportunities at multi levels has been its business approach in the last 15 years. Power, Tourism, Infrastructure and Agri Business are the core segments of the Group. Thus the group is emerging as a conglomerate tower on a strong foundation of its principles and concepts.