Ektron, a web content management, social and marketing optimization software and solutions provider, today announced that Navman.com.au has recognized a significant shift in which customers are being directed to Navman’s websites with the use of Ektron technology. Since the launch of Navman.com.au and Navman.co.nz, overall visits to these sites have increased by more than 30%.
“By implementing a new SEO strategy, we instantly have seen results across the new Navman sites,” said Callum Wyatt, Website and eCommerce Manager from Navman. “The next phase is to start implementing this complete SEO Strategy across the online stores, to increase hits and sales.”
With multisite environments comes the need for an agile marketing platform. The Ektron Marketing Optimization Suite increases the marketing agility of organizations like Navman and enhances business results. Ektron simplifies how marketers, developers and designers collaborate to publish pages, micro-sites and marketing campaigns. Automated multivariate testing and targeted content ensure that the best content is delivered to site visitors, at the right time.
“Technology and knowledge transfer are core competencies at Ektron,” said Bill Rogers, founder and CEO of Ektron. “Navman is an innovative company that required an innovative approach to create, manage, and deploy Web technology that engages, converts and retains their site visitors. Combining Ektron’s WCM platform with the Ektron Marketing Optimization and Social Software Suites allows Navman to achieve their goals with a more contextual, personal, social and mobile web experience.”
Ektron Pty. is located in Sydney, Australia and services APAC enterprise customers such as Australian Institute of Health & Welfare, Bank of Queensland, Blake Dawson, Singapore Post, Sunshine Coast, Sydney Opera House, The Royal Children’s Hospital Melbourne and Travelex.
Navman, a world leader in the design, manufacture and marketing of global positioning systems (GPS) products, has more than 20 years experience in GPS, and as such is now widely recognised as a pioneer in portable, in-car satellite devices. Navman began life in New Zealand, specialising in marine electronics and event today software design and development is still undertaken there. Today the Navman brand is owned by MiTAC International, a leading worldwide maker of wireless communications products and one of Business Week’s top Global IT companies.
Ektron, Inc. has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law Society, and the University of Notre Dame. For more information, please visit ektron.com, ektron.co.uk or ektron.com.au/.