NewswireToday - /newswire/ -
Melbourne, Victoria, Australia, 2010/10/21 - Award winning Australian PR agency, JMM Communications has released its Australian media contact lists through PRGuru Australia allowing international businesses to reach 1000s of local journalists, directly.
PR Guru’s media lists provide contact information for Australian editors, writers and producers of high rating radio and TV programs across business, health, lifestyle, food, IT/technology and women’s magazines through to daily city and regional news desks. There are over 40 different lists to target.
Julie Morgan, director of JMM Communications and creator of PR Guru says the contact lists make it easier for international businesses to reach Australian consumers and to be really targeted.
“Until now, if businesses wanted to access the Australian market through the media, they would need to hire a local PR agency or use less reliable PR wires in their own country. Sending releases to a select targeted audience as opposed to a mass audience will increase the success rate.
“With PR Guru media lists, businesses from across Europe, Asia to the Americas, can now easily send their news directly to specific Australian media outlets themselves.
Morgan says the lists are credible.
“The biggest problem with on-line media lists is that they are often out-of-date. The PR Guru lists are the same as the ones we use in our PR agency every day, so they are regularly updated”.
The lists are part of a larger DIY PR product suite. PR Guru also offers international businesses a ‘write my press release’ service.
“Another reason why international companies hire local agencies is to localise their news for the Australian market. The PR Guru ‘write my press release’ service does just that and press releases can be turned around in just 24 hours,” she said.
PR Guru media lists are priced from AU$40 and can be purchased online.
About PR Guru
PR Guru (PRGuru.com.au) is an accessible, affordable PR communications, publicity platform delivering PR media including PR tools such as media database lists, a press release writing service and a DIY Publicity Guide. PR Guru has been developed by industry experts with over 25 years of experience and is a Registered Consultancy Group Member of the Public Relations Institute of Australia.
For more media information, visit the website or contact:
Anna Anderson or Julie Morgan, JMM Communications E: juliemorgan[.]jmm.com.au / T: +61 3 9696 5060.