PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Media Run Ltd / Adknowledge, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Adknowledge Releases Performance Metrics on Hydra Purchase - Data validates affiliate uptake of complementary CPC and CPA models
Adknowledge Releases Performance Metrics on Hydra Purchase

 

NewswireToday - /newswire/ - New York, NY, United States, 2010/10/19 - Data validates affiliate uptake of complementary CPC and CPA models.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Adknowledge's Affiliate Division today released key performance metrics that indicate that, since the purchase of Hydra, affiliate marketers have taken advantage of the emerging trend of ad networks offering both cost per action (CPA) and cost per click (CPC) pricing. Despite only three months of joint operations, results show that 81 former Hydra clients are also now running CPC offers, and have generated incremental affiliate revenues in the millions.

The driving force behind this early success includes improved business processes, in particular the merger of compliance and affiliate application processing, enabling a more streamlined and focused system. This has helped to promote higher-caliber affiliates with improved overall Life Time Value. In addition, guidelines have recently been distributed to account management teams to ensure affiliate violations are kept to a minimum. To maintain this growing pool of hybrid (CPA/CPC) affiliates, Adknowledge account managers are now organized across three regions (East Coast, Central and West Coast) to facilitate affiliate on-boarding and education, which has resulted in reduced time-to-revenue generation.

These improvements serve as timely proof points to coincide with the release of an Adknowledge business brief: "CPC + CPA: Affiliates Win Big as Ad Networks, in an Emerging Trend, Offer CPC and CPA as Complementary Options." The brief offers a comprehensive look at the synergies between CPC and CPA and offers affiliates guidance on how to leverage both methods and maximize ROI from their traffic. It also underscores the importance of compliance and understanding a network's stance and ability to oversee regulatory guidelines.

Through its acquisition of Hydra in June, Adknowledge has solidified its market position as the leading CPA-CPC partner for affiliate marketers. Smart affiliates know they should have the flexibility and diversification they need to find the right fit for every campaign scenario. As with any successful marketing initiative, timing is key; if affiliates are able to access and test both models, they can determine which route will provide them with the best ROI.

"The performance marketing landscape is evolving and affiliates must use every available resource in order to increase revenues," said Greg Bayer, general manager, Affiliate Division. "Your ideal network partner should provide the necessary tools to allow you to choose the best strategy for the situation in hand, at the same time, managing the many issues which may impede your business growth. Adknowledge is uniquely positioned to provide these insights as one of the largest networks to offer a hybrid model."

About Adknowledge

Adknowledge (adknowledge.com) operates the 5th largest advertiser marketplace at bidsystem.com. We help advertisers to connect with their target audiences in hard-to-reach places outside of traditional search and display channels. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards and Hydra) to become the largest privately-owned internet advertising network, with over 300 employees and $300 million in revenue.

Press Contacts
Dawn Zinkewich, CJP Communications
E: cabral[.]cjpcom.com / P: 212-279-3115 x147

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Media Run Ltd / Adknowledge, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Adknowledge Releases Performance Metrics on Hydra Purchase

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Eric John - Adknowledge.com 
+44(0)20 7212 9030 ejohn[.]adknowledge.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Media Run Ltd / Adknowledge, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Media Run Ltd / Adknowledge, Inc. / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

AMA San Diego Debuts Global Brand Identity
Dentsu Announces Agreement to Acquire A 51% Stake In Sokrati - A Data-Driven Performance Marketing Agency in India
Rakuten and Dentsu Establish Rakuten Data Marketing Co., Ltd Offering New Marketing Solutions Integrating the Data and Knowledge of Both Companies
Vehicle-Integrated Solar Panels Market to Expand with Significant CAGR During 2016-2026 Finds PMR
Laser Warning System Market Revenue Growth Predicted by 2025 According to Persistence Market Research
Elevation Gimbal System Market Projected to Witness a Single-Digit CAGR During 2017-2025 Finds PMR
Continuous-flow Stirred-Tank Reactor Market to Significant Growth Foreseen by 2026 Reports Persistence Market Research
Dentsu Announces Agreement to Acquire Majority Stake in Gleam Futures, a Digital-First Talent Management Company in the UK
Dentsu Announces Agreement to Acquire a 100% Stake in The Customer Framework Limited
Dentsu Announces Agreement to Acquire a 100% Stake in Novus Group Holdings Pte Ltd, a Content Marketing Agency in Singapore
Dentsu Announces Agreement to Acquire 95% Stake in Outfox Intelligence AB - the Largest Analytics and Conversion Optimization Company in Sweden
Otsuka Pharmaceutical Co., Ltd Wins Dentsu Advertising Grand Award for the Second Consecutive Year
Dentsu Announces Agreement to Acquire a 100% Stake in SesliHarfler - a Digital Creative Agency in Turkey
16th Annual Marketing Performance Management Benchmark Study Released
Dentsu Announces Agreement to Acquire a 100% Stake in media.at - a Full-service Media Agency in Austria

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  Intrinsic Executive Search Ltd





 
  ©2017 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)