NewswireToday - /newswire/ -
London, United Kingdom, 2006/08/25 - TBG London, the full-service internet advertising agency, today announced it has developed an innovative search tool which allows clients to pay for search campaigns on a cost-per-acquisition (CPA) basis with guaranteed results.
The tool, believed to be the first of its kind, means clients will pay TBG only for the customers they acquire through the campaign, and not simply for those who click through. The tool radically improves the effectiveness and efficiency of online campaigns for clients.
The new search tool, based on an algorithm, allows TBG’s clients to optimise their campaigns automatically and deliver the company’s required CPA. TBG’s clients will pay on results – and because of the way the tool works, these results will be guaranteed. This enables clients to reduce costs and run more focused campaigns.
Ocean Finance is the first of TBG’s clients to deploy the tool, with an online-only campaign for Marlborough Loans, Ocean Finance’s lending arm. The campaign has a budget of over £1m and will involve display, search and affiliate marketing. Ads will run on Google™, Yahoo!® and Moneysupermarket.com.
Simon Mansell, Managing Director of TBG, said: “Our experienced search team has worked hard to develop this tool and we believe that, as part of our full-service offering, it will provide an excellent online marketing experience for all clients. We are already in talks with three other major clients to deploy the search tool for them.”
Stuart Johnson, Marketing Manager at Ocean Finance, said: “TBG’s new search tool is a very attractive innovation and one we feel will benefit Marlborough Loans greatly. The fact that we can guarantee the results we achieve is highly compelling."
TBG (tbglondon.com) is a full-service digital marketing agency that provides creative, strategy, media planning and technology services for a variety of blue chip clients. Simon Mansell, TBG’s Managing Director, founded the agency in 2001. Since then the company has grown its billings to £4m, winning clients including Abbey and The Ritz. Simon Mansell was awarded Media Week’s “Young Media Person of the Year” award in November 2005.