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The National Ballet of Canada Partners with Momentum and Ektron in New Web Design - New design offers rich web experiences using video and social integration
The National Ballet of Canada Partners with Momentum and Ektron in New Web Design


NewswireToday - /newswire/ - Toronto, Ontario, Canada, 2010/10/12 - New design offers rich web experiences using video and social integration.

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Ektron Inc., a web content management, social and marketing optimization software and solutions provider, today announced that The National Ballet of Canada has selected Ektron’s award-winning content management platform to increase awareness of and attendance from

Working in partnership with Ektron and Momentum Advanced Solutions, a leader in performance based digital services, The National Ballet of Canada will enhance its video component and add social integration to the online customer experience. The enhanced website design will offer connections to video as well as social conversations from Facebook, Twitter, and other social communities. The initiative will preserve the online brand-integrity of The National Ballet of Canada, while encouraging greater audience engagement for Canada’s premier dance company.

“We chose Ektron after a significant competitive review process with our digital services partner Momentum,” said Stephen Cunningham, Senior Manager of Web and Digital Media at The National Ballet of Canada. “Our brand integrity is important to us online and offline. It was vital that we worked with partners that respected our history yet had the expertise to deliver upon our business-critical initiatives with innovative and modern technology solutions.”

“Maintaining a brand experience that engages new and existing customers and keeps pace with evolving technology, is core to so many organizations,” said Robert de Korte, Vice President, GM Digital, Momentum Advanced Solutions. “We can rely on Ektron’s technology to deliver experiences that offer our customers both an immediate return on their investment and a platform for ongoing and future success.”

“We are dedicated to our partners’ and customers’ success,” said Bill Rogers, founder and CEO of Ektron. “Momentum was a perfect partner to add innovative digital experience solutions to The National Ballet of Canada website – their success is our reward.”

About The National Ballet of Canada
Established as a classical company by founder Celia Franca in 1951, The National Ballet of Canada is the only Canadian ballet company to present a full range of traditional full-length classics. The company’s repertoire includes works by Sir Frederick Ashton, George Balanchine, John Cranko, William Forsythe, James Kudelka, Jirí Kylián, John Neurneier, Rudolf Nureyev and Glen Tetley. In addition to its classical repertoire, the company also embraces contemporary works and encourages the creation of new ballets and the development of Canadian choreographers.

As Canada’s premier dance company, The National Ballet of Canada has performed for over 10 million people and performs annual Fall, Winter and Summer seasons plus The Nutcracker at the Four Seasons Centre for the Performing Arts in Toronto. The company has toured in Canada and the United States, and throughout the world including performances in Germany, The Netherlands, Israel, Hong Kong, Japan, Italy and Mexico.

About Momentum Advanced Solutions
Momentum Advanced Solutions is a division of OnX Enterprise Solutions Ltd. recognized as one of Canada’s 50 Best Managed Companies. Momentum’s solutions provide customers with the innovation, integration, operational and digital marketing expertise needed to optimize productivity and maximize return on their investment. Momentum’s digital group provides performance driven programs that leverage in-house services including digital, application development and managed services including the operation of its own data centers. Headquartered in Markham, Ontario, Momentum has offices in Cambridge, Ottawa, Windsor, Calgary and Toronto in Canada as well as a U.S. office in Atlanta.

About Ektron
Ektron, Inc. ( has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, NHS, Saint-Gobain, The Law Society, and the University of Notre Dame.

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The National Ballet of Canada Partners with Momentum and Ektron in New Web Design

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