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The DZAP Group Receives Award for Best Marketing Program Presented by MHN - The DZAP Group wins the 2010 Excellence Award presented by Multi-Housing News(MHN) in the Best Marketing Program category for its work for Copper Flats Apartments
The DZAP Group Receives Award for Best Marketing Program Presented by MHN

 

NewswireToday - /newswire/ - San Diego, CA, United States, 2010/10/12 - The DZAP Group wins the 2010 Excellence Award presented by Multi-Housing News(MHN) in the Best Marketing Program category for its work for Copper Flats Apartments.

   
 
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The award-winning campaign was The Carmel Concert Series, a three-day event that featured a leasing expo, resident event with prizes and referral bonuses, and a concert featuring a local band. DZAP rolled out an innovative and impressive program comprised of strategy, design and development of a website, and messaging in all media, including property signage, radio, outreach flyers, and email and direct marketing.

“We are very excited to be acknowledged for our work helping Copper Flats Apartments achieve stability. We were able to draw prospects to a location they didn’t know they wanted to live in- and thrilled at the results,” said Dana Zeff, Principle of The DZAP Group.

As a result of the marketing efforts surrounding the Carmel Concert Series, Copper Flats achieved a spike in brand and location awareness. The campaign allowed Copper Flats to achieve a measurable increase in qualified traffic, new leases and renewals. Copper Flats had a significant increase in traffic prior to the weekend event, including 14 lease signings the week prior to the event and 20 leases signed the weekend of the event. The campaign had lasting impact, as occupancy the following March of 2010 was measured at 96%.

The DZAP Group (dzap.net) is the leading national marketing agency servicing the multi-family housing industry- We help developers, owners and property management companies drive traffic to their communities and accelerate rentals and sales.

If you’d like more information on this topic, or to see how The DZAP Group | LeaseLabs™ can help drive traffic to your community in innovative and cost effective ways, please call Dana Zeff.

 
 
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Written by / Agency / Source: LeaseLabs™

 
 

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The DZAP Group Receives Award for Best Marketing Program Presented by MHN

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Publisher Contact: Dana Zeff - DZAP.net 
619-233-4700 x104 dana[.]dzap.net
 
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