LogicLab, Inc., the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, is welcoming Jeannine Antus Koncar as vice president of advertiser sales. In her new role, Koncar will work closely with the rest of the sales team to secure partnerships with Fortune 1000 advertisers and help LogicLab expand its market share.
LogicLab is a new on-demand solution for advertisers and media buyers wanting to maximize the effectiveness of their ad spend, as well as media companies of all sizes that want to attract new advertisers. LogicLab, for the first time, makes it possible to measure quantifiable results of cross-channel mass media buys based on advertisers’ campaign goals.
Prior to joining LogicLab, Koncar led sales for mobile solutions at Gumiyo and the western region at Captivate Network. She started her career in the publishing business, culminating at Media News Group where she headed up the advertising group for Los Angeles and the Bay area. Her career highlights include expert qualifications in media and advertising, translating strategy into high-impact actions, and maintaining long-term client relationships.
LogicLab president, Christopher Wilson, said, “Jeannine brings a strong track of delivering solid results and a commitment to building deep client relationships. Her extensive experience in both media and advertising is a great asset for the team, and we are very excited to have Jeannine on board to accelerate business development.”
Advertisers, media buyers and media companies can learn more about LogicLab by contacting support[.]logiclab.com or by visiting the website.
LogicLab™ (logiclabinc.com) matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, N.Y., LogicLab is a wholly owned subsidiary of Merkle, Inc.
Erin Hatfield, DPR Group Inc.
P: 919-678-9200 / E: EHatfield[.]dprgroup.com.