Silverpop®, a leading provider of email marketing and marketing automation solutions, has announced that its annual EMEA client conference will this year take place in London on 5th October. The conference, which will feature Silverpop thought leaders as well as several marquee clients and strategic partners, will focus on the future of email marketing and marketing automation, and how best to engage with customers and prospects in this buyer-driven environment.
The expert speakers will explore the current state of the industry, and give attendees the opportunity to review real-life case studies, highlighting best practices in lead management, content marketing, triggered emails, user-generated content and more. Delegates will leave with a better sense of the strategies, tactics and technology necessary to take their programs to the next level.
Delegates can attend the keynote address by Silverpop's CEO Bill Nussey and afternoon sessions led by VP of Industry Relations Loren McDonald and VP of Business Development Will Schnabel as well as clients and partners including Air New Zealand, Copper (on behalf of World Vision), SeeWhy, CleverTouch, The Annuitas Group, Base One Group and Bourne. They will also be able to interact one-on-one with event sponsors in the Partner Expo and with Silverpop product and strategy experts in the "Expert Lounge." This more informal setting will offer delegates the opportunity to discuss best practices, and offer real-time input and feedback on Silverpop products.
Richard Evans, Silverpop's director of marketing-EMEA commented: "Today's buyers are more empowered than ever before, while marketers are faced with increasingly limited resources and tighter budgets. To be successful, marketers will need to utilize sophisticated and automated email marketing and lead management programs designed to consider individual preferences and position in the buying cycle. By doing so, they will connect with customers and prospects on deeper levels. By bringing together global brands and industry experts, our annual conference will provide delegates with a unique opportunity to discuss the future of email marketing and marketing automation and explore tested best practices with fellow industry leaders."
Silverpop (silverpop.com) is a leading provider of email marketing and marketing automation solutions. It helps marketers turn prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion. Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe.