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Lansing, MI, United States, 2010/10/01 - Inc. Magazine Names ICS as One of the Fastest-Growing Companies. ICS has maintained consistent growth during a down economy thanks to diversified product offerings, integrated marketing solutions, and high-level data expertise.
Inc. magazine named ICS Marketing Support Services on its 5000 Growth Companies List of the nation’s fastest-growing private companies for the fourth year-in-a-row.
“Fast growth at any time is a big achievement; fast growth during the past few years is just short of miraculous,” said Inc. editor Jane Berentson.
Out of the 118 Michigan companies to make the list, Inc. ranked ICS as 89th and published the company’s growth rate at 61.8%. Seven of the Michigan companies were listed in the advertising and marketing sector, among which ICS ranked fourth.
To qualify, companies must be U.S.-based, privately held and independent – not subsidiaries or divisions of other companies – as of December 31, 2009, and have had at least $80,000 in revenue in 2006 and $2 million in 2009.
Ken Orr, President of ICS Marketing Support Services, gives four reasons why ICS has consistently grown during a down economy – and especially in Michigan, one of the hardest-hit states.
1. A Diversified Product and Service Offering – Several Eggs in Several Baskets
“Our clients are marketing agencies, as well as marketers from many industries. ICS saw changes coming in the marketing world, such as the need for integrating data, direct marketing, email, paid search, mobile messaging and other marketing tools. We successfully capitalized on this trend because of the range and type of products and services we offer.”
2. Clients Changed The Way They Do Business – And ICS Was Ready
“Clients have streamlined their operations – including marketing – and want streamlined solutions to their business challenges. They also want direct relationships with those creating the solution and making it happen in the real world. Consequently, we’re included earlier in the process – even as a partner to large agencies – to develop the up-front strategy. This new approach drives down costs,
time and complexity while making sure that every marketing dollar that the client spends truly impacts the bottom line.”
3. The Marketing World Keeps Changing, But Data Remains King
“While the Internet and mobile devices are giving marketers new, exciting ways to reach prospects, data is still at the heart of all great marketing. So, it’s not just our integrated approach and diverse offerings. It’s also our access to the best data and our expertise in analytics that keeps ICS on Inc. magazine’s list.”
4. Future Growth: Internet Marketing, Mobile Messaging and Bundling the Right Pieces Together
“We see SEM (Search Engine Marketing), Mobile Messaging, Paid Search and so on as evolving tools in our offering mix. We’re also careful about how we apply new marketing tools. For example, Mobile Messaging is fraught with privacy issues just by the intrusive nature of it. But, we’ve found select situations where it’s an effective tool to build customer loyalty for our clients.
“So while we work hard to keep our products and services cutting-edge, we’re also smart about how we bundle them to meet each client’s needs. For example, Event Marketing is a perfect scenario where we’re bundling our services in data, paid search, online registration portals, email, direct mail and Web analytics. It’s the way we’re bundling these services that makes it a total game changer.”
As integrated, direct marketing experts, ICS…
- Finds & converts clients’ best sales leads;
- Integrates online & offline marketing;
- Enhances Customer Communication Relevancy;
- Reduces marketing costs & management time;
- Measures & Optimizes marketing efforts &
- Proves increased sales.
ICS offers eight primary service and product areas:
- MarketSmart Technology Suite (Web-based marketing portals and systems)
- Digital Services (SEM, SEO, Web Analytics, Paid Search/Pay-Per-Click, Online Ad Placement)
- Email Marketing
- Data Cleansing
- List Strategy and List Management
- Production Services
- Creative Services.