The report first surveys economic and demographic trends, as well as retail figures in Turkey, before moving on to national food market trends. The percentage of household spending in Turkey on restaurant visits, hotels etc. increased from 4.4 % in 2008 to 5.2 % in 2009. In the same period, retail revenue rose by 2 % while revenue generated in the food market rose by 4 %. The report focuses on a detailed analysis of the fast food market and its major competitors.
Large investments in Turkish fast food market
While the total food sector achieved only moderate growth, the fast food market experienced a stronger increase. This development can be attributed, amongst others, to the growing number of shopping malls with fast food outlets and to large investments made in this segment. Tab Gida is the leading franchise enterprise within this market. In 2009 it operated over 340 fast food outlets – 36 Popeye’s, 43 Sbarros and 261 Burger Kings. Burger King opened its 300th store in April 2010. Meanwhile, McDonald’s opened 19 new stores in 2009 and plans to open 30 more in 2010, which would bring the total count to 160 by the end of the year. However, there are also smaller enterprises within the market. In 2010 the Turkish company Burger Turk plans to open 25 new restaurants and Burgy’s currently operates nine locations. In addition, restaurants such as the British Gourmet Burger Kitchen chain, which specialize in higher-priced burgers, are becoming more and more important. Sandwich restaurants, such as Arby‘s, Schlotzsky‘s and Subway also have a presence in Turkey. The popularity of chicken meals is benefiting chains such as KFC and its new competitor Tavvuk. The same is true for pizza, with the largest pizza companies being Pizza Pizza and Domino’s, with more than 100 locations each. As outlined in the yStats.com report German fast food chains are also increasing their presence in the Turkish market. Nordsee announced investments amounting to 100 million EUR over the next five years and plans to open 200 new stores.
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