NewswireToday - /newswire/ -
Atlanta, GA, United States, 2010/09/29 - The Latin Box, Atlanta’s Premier Multicultural Advertising Agency, announces the launch of a full service media buying program for marketers wishing to reach the Hispanic market in the United States.
According to Latin Box CEO Alfredo Osuna, this new offering is a natural progression of The Latin Box brand grown from the needs of its clients. “Hispanic media buying is an underserved area in the US. Most companies do not recognize the specific needs of the Hispanic market, including its audience segmentation and characteristics”.
Osuna continues, “Simply translating advertising into Spanish and buying ad space in your local Hispanic newspaper is not the way to reach this audience. The Latin Box has an unmatched knowledge of the Hispanic market, and now we offer our clients a better way to reach them.”
The Latin Box Media Program will consist of the following:
• Media Strategy: Detailed customer analysis to develop an innovative and customized strategy;
• Media Planning: Analysis of current media and market trends relevant to Hispanic market;
• Media Audit: Proprietary media analysis to gauge current Hispanic ad campaigns;
• Media Buying: Forward-thinking, nimble, and ROI-driven Hispanic media buys;
• ROI Analysis: The true gauge of every Hispanic media campaign’s success.
The Latin Box is happy to have Jason Morrison, Executive Director of Capitol Media Solutions, advising them on their new media venture. According to Osuna “Jason Morrison runs one of the most successful media companies in the country, and we are so grateful to have him advising us as we launch our new offering. We know what our clients need are, and with his years of media buying experience, Jason can offer us a better understanding of the media buying process.”
About The Latin Box
The Latin Box (TheLatinBox.com) is Atlanta's Premier cross-cultural advertising, design, & media buying agency. The Latin Box bridges Hispanic and American cultures by first listening and collaborating, and then strategizing, branding, and advertising. For more information on The Latin Box, please visit the website or call 770-992-2692.