Ignition, an initiative of Ignitee Digital Solutions Pvt Ltd, one of India’s leading digital marketing companies, along with ITM Group of Institutions, one of India’s leading education groups, announced the commencement of a first of its kind programme, where you can become a certified Digital Media Professional with work experience and earn a Masters qualification at the same time.
This programme is the perfect opportunity for graduates and young professionals who aspire to earn their Masters and want to pursue a career in the online industry. Candidates will get to learn from Senior Professionals of the Industry and are placed into full-time jobs while during the course of the programme.
The 9-month Ignition programme includes 4-months of class room training with senior professionals from the Industry followed by 5 months of specialization in Online Media, Social and Search marketing or Client Service and Business Development. In the 10th month, interviews will be arranged with leading organizations, with whom the job tenure will be at least for the next 12-14 months. Simultaneously the weekends will be spent attending Masters Programme classes with ITM, till the 24th month. At the end of the programme, certification is given by Ignition, ITM and the Southern New Hampshire University, USA. One of the most interesting aspects of the programme, is that the young professionals will get to earn an income for at least 14 months of the 24 month programme.
Speaking on the occasion, V Ramani, Vice Chairman, Ignitee Digital Solutions Pvt Ltd said, “We are thrilled to launch the Ignition-ITM programme, which is the perfect solution for aspiring Digital Media professionals who also want an MBA degree. There are no full time, structured courses in Digital Media available in the country today. There is a big need gap in the market for this kind of programme. This is a perfect opportunity for young professionals not only to interact and learn from Senior Professionals of the industry, but also to get valuable work experience”.
On their association with Ignition, Dr. P.V.Ramana, Chairman, ITM Group said; “With the growing need for specialization in every vertical, Ignition is the perfect partner in this endeavour. ITM has thousands of alumni and over 5500 students across its campuses, and this new programme will only enhance our existing offerings.”
The Industry has also shown great support for this programme. Guru Prasad Rao, Vice President, Network Media said “Digital media is growing at much faster phase in India every year and this programme will surely help the students get placed in top digital media companies and the digital industry will get quality people with sound knowledge”.
Ahteram Uddin, Chief Manager, Digital Marketing, ABP Pvt. Ltd pointed out “Over the span of the past 8 years (2000-2008), India has experienced a 1,520% growth rate in the internet population. Yet, the penetration of Internet is only 7.1%, notably lower compared to the other top twenty countries. With the arrival of 3G and continuous improvement in the broadband connectivity one can say that India is going to be the digital gold mine. There already are and am sure we will witness more and more amazing career opportunities in the digital space. Ignition (ignition.co.in) is a unique place to learn and become a part of this evolution called "Internet".
Ayan Chakraborty, Executive Vice President, Saatchi & Saatchi feels that Ignition is “A programme which is long overdue. If you need to charge clients for expert solutions, agencies will need to have ‘trained’ experts. One can’t claim expertise in anything by simply being a avid user. Digital as a medium is far too important for clients to pay for ‘expert’ advice from user level amateurs.”
The Ignition-ITM programme is scheduled to roll out from the last week of June 2010.