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Written by / Agency / Source: Ektron, Inc.

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Ektron and VML Partner to Modernize ScriptPro Website - Site redesign showcases extensive video library, manages significant amounts of business-critical content, increases site stickiness by approximately 30%
Ektron and VML Partner to Modernize ScriptPro Website


NewswireToday - /newswire/ - Nashua, NH, United States, 2010/09/27 - Site redesign showcases extensive video library, manages significant amounts of business-critical content, increases site stickiness by approximately 30%.

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Ektron, a leading web content management, social and marketing optimization software and solutions provider, today announced that ScriptPro selected Ektron’s award-winning web content management platform (WCM) for their website redesign. ScriptPro chose the Ektron platform after extensive analysis of other offerings. Integration with SharePoint, real-time collaboration and content sharing were key factors in the decision-making process.

The new ScriptPro site removes internal IT bottlenecks, maximizes available content for customers, integrates with existing technologies and increases productivity among ScriptPro’s marketing and IT teams. From content editing and page assembly to analytics and the management of rich content (video, audio, images, text, etc.), VML and Ektron streamlined ScriptPro’s access to WCM tools. Among the measurable returns on ScriptPro’s WCM investment are faster response time to achieve business-critical goals and approximately 30 percent increase in the amount of time site visitors spend on

“We wanted to empower our internal marketing team to manage immediate content changes and updates themselves, allowing the IT team to stay focused on other key corporate initiatives,” said Kenny Putnam, Information Services Applications Manager at ScriptPro. “The VML-Ektron partnership ensured that our goals were achieved and the deployment was a success.”

“The transfer of knowledge and power from IT to the marketing team was a significant value-add,” adds Debbie McKinnon, ScriptPro Creative Director. “VML and Ektron created an infrastructure that allows us to achieve anything we want with -- as a result, our customers have greater access to information and are spending significantly more time on our site than in the past.”

“ScriptPro wanted a modern site to represent their robotics-based telepharmacy system,” said Jeff Geheb, Managing Director of Technology at VML. “The Ektron platform supported the development and execution of the digital strategy developed for ScriptPro to achieve their goals. The partnership with Ektron allowed us to create lasting impact for ScriptPro with a clear roadmap to stay current with technology trends for years to come.”

“We are dedicated to developing innovative technologies that support and complement our partners’ initiatives,” said Bill Rogers, founder and CEO of Ektron. “We are pleased to collaborate with VML to advance ScriptPro’s digital strategies and extend their technical capabilities. The VML-Ektron partnership is a great example of our strong commitment to the Partner Program and ongoing interest to ensure happy and referencable customers.”

Ektron recently announced a redesign of the Ektron Partner portal to support Ektron’s established Partner management methodology for systems integrators, digital agencies, and technology, training and translation partners worldwide. The portal leverages the Ektron Marketing Optimization and Social Software Suites to obtain and evaluate data that will create more customized Partner solutions. Within the portal, Partners have direct access to training resources and supplemental tools for project success, including links to accreditation exams, surveys, and webinars.

About ScriptPro
ScriptPro develops, provides and supports state-of-the-art, robotics-based management, workflow, and telepharmacy systems for pharmacies. ScriptPro is dedicated to helping pharmacies lower operating costs, reduce dispensing errors and maximize customer satisfaction. ScriptPro technology helps pharmacies operate efficiently and profitably so they can deliver the maximum contribution to the healthcare system. ScriptPro, with headquarters in Mission, Kansas, provides automation to thousands of pharmacies worldwide.

About VML
Since 1992, VML ( has delivered creative solutions at the intersection of marketing and technology. With the widest range of client partner engagements, VML delivers national, regional and global agency of record responsibilities, enterprise website strategy and development, and emerging media leadership.

VML is recognized by Advertising Age as one of the top digital marketing agencies in the United States; the agency was named a Leader in the Forrester Wave™: U.S. Interactive Agencies — Strategy and Execution, Q3 2009.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including Accenture, Carlson Hotels Worldwide, Cartoon Network, Colgate-Palmolive, Dell, DANONE, ESPN, Fannie Mae, Ford, Gatorade, Hershey’s, LG, Microsoft, Sam’s Club, SAP, Southwest Airlines, Warner Brothers, Waste Management, Western Union and Xerox.

Founded in 1992, VML is headquartered in Kansas City, Missouri, with principal offices in New York, Seattle, London and Milan. VML has been a member of the WPP Group of global communication agencies since 2001.

About Ektron
Ektron, Inc. (, has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, NHS, Saint-Gobain, The Law Society, and the University of Notre Dame.

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Ektron and VML Partner to Modernize ScriptPro Website

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