NewswireToday - /newswire/ -
Surbiton, Surrey, United Kingdom, 2006/08/20 - Luxury chocolate retailer Hotel Chocolat has selected leading usability company, Webcredible for usability testing and consultancy on its website.
By working with Webcredible, Hotel Chocolat expects to significantly enhance the user experience on its website and increase the sales conversion rate.
Hotel Chocolat sells high quality chocolates through its website, catalogue and 12 stores in the UK. Recognising that up to 83 per cent of internet users leave a website because they can’t find what they are looking for, Hotel Chocolat has commissioned Webcredible to carry out a comprehensive usability evaluation of its website, in order to provide practical recommendations for usability improvements.
Once the recommendations have been implemented, Webcredible will conduct full usability testing on the new Hotel Chocolat website at the consultancy’s purpose-built testing suite. Eight users from Hotel Chocolat’s target demographic will be enlisted to complete a series of activities on the site, so the ‘real world’ user experience can be evaluated.
“The Hotel Chocolat website is our primary sales channel so we want to ensure that visitors can quickly and easily find and buy what they want, ” explained Chris Bishop, Digital Marketing Manager, Hotel Chocolat.
“It is essential that online retailers maximise the usability of their website in order to convert browsers into actual customers,” said Trenton Moss, Director, Webcredible. “By undertaking an initial usability evaluation, online retailers can use the analysis to carry out many quick, yet high impact, fixes to ‘on-the-surface’ issues. The subsequent usability testing then pinpoints the blackspots at the core of the site.”
About Hotel Chocolat
Hotel Chocolat is the British-owned phenomenon brazenly committed to real, authentic chocolate. Founders Angus Thirlwell and Peter Harris had one goal in mind when they started over 10 years ago – to make a better type of chocolate available to UK consumers bored by the mediocrity of the chocolate available in supermarkets and on the high street.
Using authentic, wholesome ingredients is key to Hotel Chocolat’s success, a position that is strengthened with our historic cocoa plantation, Rabot Estate, in the West Indies. This exciting new step allows us to make a unique and exciting connection between you the consumer and the cocoa plantation. Becoming an origin chocolatier is a large investment and full of risk – no wonder no other UK chocolate maker has made the same commitment to real chocolate.
Webcredible is a UK-based web usability and accessibility consultancy, dedicated to making websites easy to use, accessible to all and ultimately more effective. Launched in 2003, Webcredible has enjoyed year-on-year growth of over 300 per cent and is now one of the most respected consultancies in the usability and accessibility industry.
Webcredible works with a long list of private and public sector clients based in the UK, Europe and North America including T-Mobile, Norwich Union, Yamaha, the BBC and the World Health Organization.