Recent customer wins include a global office products company, a leading US drugstore chain, and a national off-price retailer. With a softer economy, retailers are investing in Lawrence’s customer queue management systems to improve their operational efficiency and ensure consumer loyalty by enhancing their in-store experience, thereby increasing retail margins.
Major retailers to implement Lawrence’s customer queue management systems:
- A global office products company has rolled out Lawrence’s In-Queue Merchandising system, a highly adaptable modular system that provides customer guidance, the ability to display merchandising within queues and drive impulse purchasing at 1500 locations. In-Queue Merchandising improves customer checkout flow, increases impulse purchases and moves sale items, improving the store’s overall revenues per square foot. Due to this successful deployment, In-Queue Merchandising will be incorporated at all of the store’s future retail locations.
- A national off-price fashion retailer has deployed both Lawrence’s Electronic Queuing system to improve productivity, reduce service times and walk-aways, in conjunction with a Single Line Queue at 86 of its locations. The combined benefit enables the retailer to improve customer flow by 25%.
- A leading US drugstore chain has also invested in In-Queue Merchandising at 100 of its locations, completing testing to rollout in less than six months. With Lawrence’s In-Queue Merchandising panels, modular wall systems, merchandising baskets and bowls to promote and display the hottest brand items, the drug store chain has been able to turn customer flow into cash flow. Lawrence’s customer queue management systems have been proven to reduce 'walk-aways' by up to 96%, while transferring dead queuing space into valuable retail space.
“As consumers continue to be cautious with their spending, we are seeing more interest from proactive, smart retailers in customer queue management as they gear up for a highly competitive fall, and another tough holiday season,” said Bill Vetter, general manager and senior vice president at Lawrence. “By partnering with Lawrence, these retailers have taken the necessary steps to engage their customers with relevant opportunities that activate impulse buys, provide them with easy access to what they are looking for and serve them more efficiently than ever before. Having these major clients invest in our customer queue management systems is validation that smart customer queue management can mean millions to the retail service industry.”
About Customer Queue Management Solutions
By implementing smart customer queue management solutions, retailers can easily and cost-effectively convert waiting time into extended shopping time, boost impulse sales, improve retail efficiencies and eliminate customer frustration and employee stress, enriching the overall customer experience and ultimately increase margins.
Lawrence has developed the industry’s first end-to-end smart customer queue management solution that enables retailers to engage shoppers with relevant opportunities to organize their merchandise, speed customer flow through the checkout queue by up to 25 percent, and optimize the potential for driving impulse purchases by up to 400 percent. The company’s revolutionary queuing solutions have been proven to increase customer satisfaction by up to 96 percent, provide opportunities for multimedia advertising and promotions, and also maximize revenues per square foot reducing the number of customer 'walk-aways' by up to 96 percent.
About Lawrence, a Tensator Group Company
Lawrence (lawrencemetal.com), a Tensator Group Company, is a world leader in customer queue management systems, crowd control, and hospitality products. Lawrence empowers blue chip retailers, international airport terminals, major exhibitions, leisure and entertainment venues, construction sites, restaurants, hotels and financial institutions to speed customer flow through their queue lines improving operational efficiency and customer satisfaction. Lawrence helps eliminate lost sales through walk-aways and drives high value impulse sales with its range of InQ merchandising fixtures. The company offers consulting services and 3D design capabilities along with the industry’s largest range of queue management products available.