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Connect2Media Secures Major New Investment - Connect2Media, the UK’s largest independent mobile entertainment publisher, has announced the completion of a major new round of investment, and the appointment of Nick Alexander to its Board as Executive Chairman
Connect2Media Secures Major New Investment

 

NewswireToday - /newswire/ - Manchester, Lancs, United Kingdom, 2010/09/22 - Connect2Media, the UK’s largest independent mobile entertainment publisher, has announced the completion of a major new round of investment, and the appointment of Nick Alexander to its Board as Executive Chairman.

   
 
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The investment from YFM Private Equity and incumbent investor Acuity Capital will enable Connect2Media to expand its operation in North America after its recently announced acquisition of Sennari and the PrizePlay mobile platform. Having already secured contracts with the major mobile operators in the US, Connect2Media are in the process of delivering their conventional products alongside PrizePlay. Paul Gower, Investment Manager at YFM, commented: “The US has huge market potential for Connect2Media with their line-up of casual and branded mobile game titles. The addition of PrizePlay makes their offer even stronger and makes them a very attractive investment proposition, as a company capable of driving strong top line and bottom line growth”.

Connect2Media (connect2media.com) also announced the appointment of Nick Alexander as Executive Chairman, which follows a successful period working with the company as a consultant. Nick is a genuine pioneer of the games industry having set up Virgin Games in 1983 and Sega Europe in 1991 as the industry transformed from a hobbyist interest to a flourishing mainstream media channel. In 1994 Nick joined Pearson Group where he acquired, ran, and later sold Future Publishing, making Pearson £100m profit in the process. Subsequently Nick has consulted for brands as diverse as Lego, Nokia and Ministry of Sound, and was Chairman of Natural Motion through its first three years. Most recently he was Chairman of mobile game company Player X until it was sold to Zed last year.

“I am very pleased to be more involved with Connect2media at this important time in the company’s growth,” said Nick Alexander. “My background and experience with Player X should provide useful perspectives as the company considers its next stage of growth in North America and the development of PrizePlay”.

Meanwhile former CEO, Eric Hobson, has left the company and is not being replaced.

 
 
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Written by / Agency / Source: Mforma Europe Ltd (t/a Connect2Media)

 
 

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Connect2Media Secures Major New Investment

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Publisher Contact: Stephen Hey - Connect2Media.com 
+44(0)16 1233 1830 shey[.]connect2media.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Mforma Europe Ltd (t/a Connect2Media) securities in any jurisdiction including any other companies listed or named in this release.

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