NewswireToday - /newswire/ -
Munich, Bavaria, Germany, 2010/09/21 - Target Corporation (NYSE: TGT), the second largest general merchandise retailer in the United States, has selected Emnos to support a multi-year project to broaden the use and application of customer-centric insight within merchandising and marketing.
Emnos provides analysis and consulting services to some of the world’s largest retailers and their suppliers. Emnos has found that companies that have a better understanding of their customers’ needs gain a competitive advantage enabling them to win in the market. This enriched customer understanding helps companies develop strategies for assortment, price or promotion policies and development of result-oriented tools and technologies to support decision making.
“We are excited to be working with Emnos to improve our guest insight and segmentation capabilities. We value their experience in this space and their highly capable analytic team,” said Kate Whittington, Director of Guest Insights for Target, which operates 1740 stores in 49 states nationwide and Target.com.
“We are delighted to support one of the world’s leading retailers on this long term program to develop the use of customer-centric insight through segmenta-tion to drive business decisions. This contract marks Emnos’ first significant win in the United States, which we believe is a large market for organisations looking to adopt customer-centric led change” said Robert Diamond, Regional Managing Director (International) of Emnos.
About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
Emnos (emnos.com) is one of the leading service and consulting companies in Europe for “customer-centric growth”. Emnos helps retailers and other companies dealing with end customers to understand their customers' requirements better and to use this understanding to increase the customer focus of their products and services. To achieve this, Emnos analyses customer and transaction data, develops strategies for companies’ product line, price, promotion and communications policies, and provides tools and solutions to support their implementation.
Emnos is part of the Loyalty Partner Group and currently has a workforce of some 100 employees at sites in Munich, London, Paris, Madrid and Warsaw. Its customers include international companies such as Carrefour, Waitrose, Morrisons, Unilever and Coca-Cola. In Germany, Emnos works for the bonus programme Payback, dm-drogerie markt and real,-, to name but a few.