Northstar Travel Media, the world’s largest business-to-business media company serving the travel and meetings industries, has acquired ProMedia.travel, publisher of The Beat, Procurement.travel, Management.travel and The Transnational.
ProMedia.travel serves the global corporate travel management industry with on-line subscription information products, e-newsletters, websites, research, custom marketing, print, face-to-face events, and social media. The acquisition of ProMedia strengthens Northstar’s position in the corporate travel management market, where it currently owns the category-leading publishing brand, Business Travel News.
ProMedia.travel was founded in 2006 by long-time corporate travel media executives, Tim Reid, Jay Campbell, David Jonas, Louis Magliaro and Mary Ann McNulty to offer digital media and information services to the global corporate travel management industry. The entire ProMedia.travel team will be joining Northstar Travel Media.
Northstar Travel Media serves the retail travel, meetings and conventions, corporate travel management and incentive markets with leadership brands including Travel Weekly, TravelAge West, Meetings & Conventions, Successful Meetings, Meeting News, Incentive; database-driven electronic publications Hotel & Travel Index, Official Cruise Guide and M&C Facilities Search; and online subscription services Weissmann Reports, Intelliguide Corporate, BTP24 and Star Service Online.
“The addition of ProMedia greatly enhances our competitive leadership positions in the corporate travel market,” said Thomas Kemp, Chairman & CEO of Northstar Travel Media. “We’re very pleased to merge the successful digital information and media services of ProMedia.travel with Business Travel News to form the leading group of media and information products serving the growing $900 billion global corporate travel industry.”
“The ProMedia.travel team is very excited about this merger," said Tim Reid, ProMedia.travel President and CEO. "We look forward to leveraging the resources and breadth that NTM brings to bear in the fast-changing world of B-to-B publishing.”
Terms of the acquisition were not disclosed.
Reid will lead the Northstar Travel Media commercial travel group and Campbell will head up editorial operations. The division will be known as The BTN Group.
This is the third acquisition that Northstar has announced this year. In January, the company announced the acquisition of the Home Based Travel Agent trade shows and the launch of Travel Weekly’s CruiseWorld 2010 and LeisureWorld 2010 trade shows. In March, the company acquired the Neilsen Business Media Travel Group brands Business Travel News, Successful Meetings, Incentive and Meeting News.
“We are actively investing in our core markets through organic initiatives and strategic acquisitions that offer our customers a broader range of information and marketing channels,” said Kemp. “We are taking advantage of a weak economy to strengthen our competitive positions because we’re bullish about our core markets, our brands and our leadership teams,” he said.
About Northstar Travel Media, LLC
Northstar Travel Media (northstartravelmedia.com) is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Incentive and TravelAge West.
NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally.
In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24.
Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries.
Based in Secaucus, New Jersey, the company also has offices in New York, Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina.
Northstar Travel Media, LLC is a portfolio company of BV Investment Partners, a leading private equity investor in the media and communications sector.