NewswireToday - /newswire/ -
Bangalore, Karnataka, India, 2010/09/20 - Nettur Technical Training Foundation (NTTF), one of India’s largest and oldest Technical Training and Educational centres with over 10,000 students, has appointed Vertebrand as their strategic advisor and brand partner.
NTTF is one of the oldest Technical Training foundations in India and was founded by Dr. Heinrich Hellstern, Director of HEKS a development agency in Switzerland. India has a dearth of well established technical training institutions. NTTF fills a big part of that void by providing courses of a much higher caliber and backing it up with a strong placement cell. Today the institute has grown to cater to a large number of individuals and has its alumni spread across the globe.
NTTF has a significant student intake for technical training diploma, in a country where there are 6.53 lakhs students for the engineering degree course and only 3.54 lakhs students for the diploma course. This summons to a ratio of 2:1 where as it should ideally be 1:3 of diploma to degree courses, as it is, in most advanced economies. This distortion has happened because of much greater private participation in the engineering sector when compared to the diploma sector. There is also a societal perception that degrees command a premium in the job market rather than diplomas.
In their role as the strategic advisors and brand partners to NTTF, Vertebrand will provide a detailed assessment of the Education sector in general, Technical Education market and identification of high potential segments in terms of training and education needs. This will involve a SWOT analysis of the above mentioned areas, based on which a detailed strategy and marketing roadmap will be established and implemented. Vertebrand’s responsibility is to see that the required ratio is established and the number of enquires increase, through an analysis of the current scenario and future directions to strategically communicate the brand promise across target group via various chosen media platforms, thus maximize enquiry base and business growth.
Commenting on the NTTF win, Mr. Raghu Vishwanathan, Managing Director of Vertebrand , said, “ NTTF is the leading technical training education in the country. With this, we make an important beginning in branding Technical Training Institutions – the building blocks of an advanced economy. Overshadowed in the frenzied rush for engineering education, they have been understated in India so far. This has already created skill imbalances where in spite of high rates of unemployment, there are significant gaps in skills in many important areas, as various studies in this sector have noted.”
Mr. N. Reguraj, MD, NTTF, said "When you set goals, something inside of you starts saying, "Let's go, let's go," and ceilings start to move up." You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win."
Vertebrand has several patented products under it umbrella that are used to service their clients. For this particular initiative they will use their proprietary opportunity assessment tool, V-Scan along with their scientifically engineered process called Vintellity. This will help collate the necessary information for a SWOT analysis followed by establishing a strategic marketing roadmap. VIN Max, the in-house Centre for Brand Delivery, will both create the plan and later on, take responsibility for its execution
Vertebrand (vertebrand.com) is an integrated brand management firm with end-to-end competencies across all stages of brand value management - right from strategy formulation, through execution to brand valuation. Vertebrand believes branding is a process that involves studying the brand’s situation and coming up with a strategy to differentiate it and make it stand out in the crowded marketplace. It’s much more than logos and advertising. It’s the way your brand and business will behave.
Headquartered at Bangalore, Vertebrand has offices across New Delhi and Mumbai. Over the last 10 years, Vertebrand has been advising many large businesses on evolving and practising scientific, brand-building processes.
About NTTF (Nettur Technical Training Foundation)
A strongly rooted and committed organization, NTTF (nttffrg.com) is an ISO 9001:2001 certified institution imparting technical training since1959. Currently it has 19 centers with approximately 10,000 students and 400 + faculty and a strong alumnus present throughout the world. Unlike most other institutions whose focus is heavily skewed towards imparting theoretical knowledge, NTTF’s vision to “create the most sought after trainees through customer focused programs catering to the needs of the society” provides for on the job training to equip their students with the necessary skill sets, making them readily employable. 300 + institutes recruit trained manpower from NTTF every year, a nearly 100% placement record consistently.