Whether through email, fax or shared documents, every day businesses send files containing information that is vital to both sender and recipient. The frequency of such transactions, however, does not undermine the risks involved. Due to the nature of the web – its expanse and easy accessibility – these transactions, if unsecured, place confidential business concerns in jeopardy.
"The risk of leaking a business document to competitors or unwanted third parties through common transactions is a concern that many organizations wish to avoid, yet lack the technology to do so," says Frost & Sullivan Industry Analyst in Network Security Technologies, Ariel Avitan. "Common solutions, such as Data Leakage Prevention (DLP) and Digital Right Management (DRM) which have generated more then $360 Mill in revenues in 2009, are in place to counter these challenges; however, general deficiencies have called their efficacy into question."
The first of these programs, DLP, was designed to control documents going out from organizations, by monitoring and regulating documents sent from all internal devices. The solution is mostly employed by large organisations and small and medium businesses (SMBs). However, although the program helps to secure private documents from going out to undesired locations at unauthorized times, it does not address other facets of document exchange, including the need to secure shared documents in limbo between partners, customers and contractors.
The other alternative, DRM, provides organizations with the ability to enhance a document with an embedded "list of restrictions". The protected document is preconfigured with information about who has permission to view, edit and copy the document. While seemingly effective, DRM solutions face two main challenges. The first is the need for agent-based software in order for the recipient to view or edit the document, and the second is the management of identities and consents, which becomes particularly complicated when documents extend beyond organizational boundaries.
With such challenges burdening existing programs, a new approach has been anxiously pursued. One solution has been the recent introduction of Watchdox, a Document Control program, designed by the rising California-based company - Confidela. WatchDox enables users to send protected documents in multiple ways, so as to minimize friction. Users can operate from a simple platform-agnostic web application, or send documents directly from Microsoft Outlook by installing a lightweight plug-in. After organizational documents are released to the general public, the program enables the sender to lock multiple restrictions over various usages, including all viewing, copying, printing and forwarding privileges. Also, access rights can be revoked at any time, even after sending, and all recipient activities are fully tracked.
"Confidela's approach is on of the first to connect the need to secure document sharing, with the Software as a Service (SaaS) trend in the market," says Avitan. "The result is a solution that can be easily adopted by both small and large organizations alike, providing both security and business flexibility."
Companies like Confidela will increase their market share in the DRM market and beyond. They will effectively plug a security hole for organizations struggling to find solutions to meet their document security needs, while maintaining usage flexibility. This combination is critical for business continuity and has not been met by other DRM/DLP solutions offered in the market today.
If you are interested in some more information on the Network Security technologies market, please email Joanna Lewandowska, Corporate Communications, at Joanna.lewandowska[.]frost.com with your full name, company name, title, telephone number, company email address, company website, city, state and country.
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