The Top Doc America sites, which will be launching initially in New York, Los Angeles, Chicago, Boston, San Francisco and San Diego will be the first health care sites to offer patients the ability to watch exclusive high-definition video interviews, view staff and office photos, read patient reviews and schedule their health care appointments online instantly for free.
Top Doc’s National health care promotion will benefit participating health care professionals by generating new patient referrals. The multi-media marketing campaign includes the below platforms.
1. Marketing program with FOX to run a weekly commercial segment entitled, “Meet the 2011 Top Doctors and Dentists.” The segment produced by Top Doc America will air in each local market during the commercial break of the Dr. Oz Show and will feature award-winning Doctors and Dentists.
2. Individual Doctor and Dentist television commercials to run on various network stations which include: FOX, NBC, ABC and CBS.
According to Baqi Kopelman, Top Doc Executive Director of Media, “Top Doc has assembled a National production team that will produce introductory videos and commercials for participating Doctors and Dentists. We will place their videos online as well as on television so patients can learn more and book their appointment online.”
3. Print ads to run in the top newspapers in each local market. Newspapers include: the New York Times, New York Post, Chicago Tribune, Los Angeles Times, San Francisco Chronicle, Boston Globe and more.
4. Online Google AdWords campaigns.
For more information, please visit Top Doc America online at Los Angeles: topdoclosangeles.com / San Diego: topdocsandiego.com / New York topdocnewyork.com / Chicago topdocchicago.com / Boston topdocboston.com / San Francisco topdocsanfrancisco.com.