Roxanne Joffe, president and founder of CAP Brand Marketing, a Sarasota-based brand marketing and public relations firm, today announced that the firm has named Neal Alfano and Brian Precourt as the new interactive account manager and web developer. In their positions, they will be responsible for integrating digital technology into overall brand strategies.
“Digital is a larger component of the brand experience,” Joffe said. “The addition of Neal and Brian enhances our client offerings.”
According to Sam Stern, partner at CAP, keeping local talent in Sarasota is important to the firm.
“Neal and Brian received a world-class education from one of the most innovative visual arts colleges in the country and have been sharing their creativity with this community for nearly a decade,” Stern said.
Prior to joining CAP Precourt and Alfano were business partners at Creative Aesthetics.
“Joining the CAP team gives us an opportunity to work from a high-level perspective with clients who have a national and regional footprint,” Alfano said. “Having the opportunity to work with a specialized team enhances our creativity.”
According to Precourt, CAP’s entrepreneurial and collaborative focus aligned with their personal and professional philosophy.
“The entrepreneurial approach at CAP was a perfect fit for us,” he said. “We are excited about the opportunity to grow with the CAP team and work on strategic and integrated branding initiatives.”
CAP (capbrandmarketing.com) is a multidiscipline, award-winning Brand Marketing and Public Relations firm that uses proprietary branding and marketing initiatives to maximize brand equity from an entrepreneurial point of view. Clients include The Patterson Foundation, HealthTrust, Suffolk Construction, Voalté, ollo Extra Virgin olive oil, MCIM and Sabal Trust Company.