Wiley-Blackwell has announced the appointment of a senior marketing professional to support its Open Access publishing initiatives. Natasha White (née Robshaw) has joined the company as Associate Director, Open Access Marketing. She will have responsibility for marketing the growing number of hybrid OnlineOpen journals available from Wiley-Blackwell, developing relationships with institutions and funders who wish to allocate funds to Open Access, and will take a leading role in identifying and developing further opportunities for Wiley-Blackwell in Open Access publishing.
Natasha has extensive experience in Open Access publishing, having previously worked at BioMed Central as Marketing and Sales Director for over 6 years. Natasha commented: “I am very excited to have joined a company with great publishing tradition and brands. I look forward to growing new Open Access business opportunities and delivering on author, society partner, editor, and institutional and funders’ needs.”
Wiley-Blackwell’s VP & Managing Director, Life Sciences, Mike Davis, welcomed the appointment: “We are delighted to welcome Natasha to Wiley-Blackwell. She brings a wealth of experience in open access publishing to ensure that we make the most of opportunities available to us and our stakeholders.”
Wiley-Blackwell is the international scientific, technical, medical, and scholarly publishing business of John Wiley & Sons, with strengths in every major academic and professional field and partnerships with many of the world’s leading societies. Wiley-Blackwell publishes nearly 1,500 peer-reviewed journals and 1,500+ new books annually in print and online, as well as databases, major reference works and laboratory protocols. For more information, please visit wileyblackwell.com or our new online platform, Wiley Online Library (wileyonlinelibrary.com), one of the world’s most extensive multidisciplinary collections of online resources, covering life, health, social and physical sciences, and humanities.
About Open Access and Wiley-Blackwell
Wiley-Blackwell supports any business model that is financially sustainable and scalable, and is able to maintain quality and the stewardship of the authoritative version of record. There are two 'roads to Open Access', the 'Gold road' (author, funder or other third party pays, i.e. OnlineOpen) and the 'Green road' (author archives article in an institutional or subject repository). We are experimenting with both these roads, are working with societies on alternative models, and are fully engaged in the debate. In addition several journals offer free access to older content and to certain types of material, such as review articles.
We are also proactively involved in several initiatives offering training and free or low cost access to current journals and other resources in developing countries, including INASP, HINARI, AGORA, and OARE. Wiley was among the "founding fathers" of these last three United Nations agency sponsored programs.
For more information visit: wileyonlinelibrary.com/onlineopen.
Associate Director, Open Access Marketing
John Wiley & Sons
9600 Garsington Road
Oxford OX4 2DQ