The Digital Marketplace, an initiative of the California State University Office of the Chancellor, announced plans today to launch a pilot to license digital course content from Bedford/Freeman/Worth, Cengage Learning, McGraw-Hill Education, Pearson, and John Wiley & Sons, Inc.
Starting in the fall 2010 semester, pilot courses are scheduled at five CSU campuses: Dominguez Hills, Fullerton, Long Beach, San Bernardino and San Francisco State. Each participating instructor volunteered for the program that promises students will pay the lowest price available for the licensed, digital version of their course materials that are interactive and engaging. Students will purchase their personal-use subscriptions for the digital content through their local campus bookstore.
“Offering faculty the choice of a licensing model gives them the option of finding the highest quality content at the lowest cost,” said Gerard L. Hanley, PhD., Senior Director of Academic Technology Services for the CSU. “The purpose of the Digital Marketplace is to provide everyone access to quality, affordable educational content. This is a wonderful example of an academic institution and publishers working together for the benefit of our students.”
“Wiley is pleased to join this venture to promote learning by providing students with quality products at the most affordable price points,” said Bonnie Lieberman, Senior VP and General Manager, Higher Education, Wiley.
“For the past several years, we have offered numerous low-cost options to professors and students, but we are continuously exploring new avenues, and we are excited about this new model for teaching and learning with digital materials,” said Tom Scotty, President of Sales, BFW Publishing Group.
"Pearson supports the efforts of instructors at CSU to explore the effective deployment of digital course materials that hold the promise of more effective learning,” said Don Kilburn, CEO of Pearson Learning Solutions.
“We are continuously looking for ways to deliver content to students in the format that is most engaging to them,” said Rik Kranenburg at McGraw-Hill Education.
“Cengage Learning is pleased to be a leader in CSU’s Digital Marketplace and we are committed to providing students a range of high quality, high value course content in formats and at price points to meet each student's budget and learning style,” said Rich Foley, Executive Vice President, Sales & Marketing, Cengage Learning.
The pilot program will collect and analyze student and faculty user data during the fall 2010 term to learn more about usage and preferences for digital materials.
About the CSU and the Digital Marketplace
The California State University is the largest system of senior higher education in the country, with 23 campuses, approximately 433,000 students year round and 44,000 faculty and staff. Since the system was created in 1961, it has awarded nearly 2.5 million degrees, about 90,000 annually. The CSU is renowned for the quality of its teaching and for the job-ready graduates it produces. A recent economic report found that the CSU supports more than 150,000 jobs statewide, annually. The engine driving job creation is more than $17 billion in economic activity that directly results from CSU-related spending that generates $5.43 for every dollar the state invests. The mission of the CSU is to provide high-quality, affordable education to meet the ever-changing needs of the people of California. With its commitment to excellence, diversity and innovation, the CSU is the university system that is working for California.
Connect with and learn more about CSU at CSU Social Media.
The CSU Digital Marketplace is a comprehensive suite of innovative technology services and business solutions designed to help educational institutions provide more choice, greater affordability and increased access to educational materials. For more information, visit dmproject.org/.
California State University Contact: Erik Fallis / P: 562-951-4064 / E: efallis[.]calstate.edu.
About Bedford, Freeman, Worth
Bedford (bfwpub.com, macmillan.com), Freeman & Worth Publishing Group, LLC ("BFW") is a leading publisher of educational content and resources used by colleges and universities worldwide. BFW's imprints include Bedford/St. Martins, W.H. Freeman and Company, and Worth Publishers. BFW is part of Macmillan, a group of America’s leading book publishers and educational content companies. Macmillan’s operations include St. Martin’s Press; Farrar Strauss & Giroux; Henry Holt; Picador; Tor; Macmillan Audio; Macmillan Children’s; Bedford, Freeman, and Worth; i>clicker; and Hayden McNeil.
Bedford, Freeman & Worth Media Contact: Kate Geraghty / P: 412-243-6680 / E: kgeraghty[.]bfwpub.com.
About Cengage Learning
Cengage Learning (cengage.com) is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. The company's products and services are designed to foster academic excellence and professional development, increase student engagement and improve learning outcomes. Cengage Learning's brands include Heinle, Gale, Wadsworth, Delmar, Brooks/Cole and South-Western, among others.
Cengage Learning Media Contact:
Lindsay Brown - Corporate Communications Director
P: 203-965-8634 / E: lindsay.brown[.]cengage.com.
About McGraw-Hill Higher Education
McGraw-Hill Higher Education, a unit of McGraw-Hill Education (mheducation.com), is a leading innovator in the development of 21st century teaching and learning solutions for postsecondary and higher education markets worldwide. Through a comprehensive range of traditional and digital education content and tools focused on improving student learning outcomes, McGraw-Hill Higher Education empowers and prepares professionals and students to connect, learn and succeed in the global economy. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), has offices in 33 countries and publishes in more than 65 languages.
McGraw-Hill Media Contact: Mary Skafidas / P: 212-904-2078 / E: mary_skafidas[.]mcgraw-hill.com.
Pearson (NYSE: PSO), the global leader in education, technology and services, reaches and engages today's digital natives with effective and personalized learning. This commitment is demonstrated in the company's investment in innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson's commitment to education for all (pearson.com) is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.
Pearson Media Contact: Susan Aspey / P: 800-745-8489 / E: susan.aspey[.]pearson.com.
Founded in 1807, John Wiley & Sons, Inc. (wiley.com) has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.