The Trend-Setting Products awards began in 2003. This year, more than 600 products were assessed by a KMWorld judging panel, which consisted of editorial colleagues, analysts, system integrators, vendors themselves (sometimes even competitive ones), line-of-business managers and users.
“We selected Ektron CMS400.NET because the product demonstrates clearly identifiable technology breakthroughs that serve Ektron’s full spectrum of constituencies, especially their customers,” said Hugh McKellar, editor in chief of KMWorld.
Today’s site visitor is more social, tech-savvy and engaged with their ‘personal’ brands. Therefore, companies require innovative approaches to create, manage, and deploy websites that engage, convert and retain site visitors. Combining Ektron’s WCM platform with the Ektron Marketing Optimization and Social Software Suites allows companies to achieve their business goals with more contextual, personal, social and mobile web experiences. The Ektron Marketing Optimization Suite gives marketers real-time insight into the behavior of site visitors and optimizes the web experience to recognize measurable business results. The Ektron Social Software Suite enables companies to engage customers, prospects and employees through communities and collaboration. Ektron also is able to power a complete shopping experience on sites with eCommerce, and automate website provisioning with eSync which efficiently deploys content, code, configuration and assets to worldwide server infrastructures.
“We are honored by KMWorld’s recognition of our web content management platform,” said Bill Rogers, founder and CEO of Ektron. “More and more companies are aligning with Ektron to solve business-critical issues with our technology -- I’m excited that Ektron and our incredibly talented development team are being recognized with Trend-Setting Product of the Year award. This accolade underscores Ektron as a true technology leader.”
KMWorld (kmworld.com) is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 50,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (infotoday.com)
Ektron Inc. (ektron.com) has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Home Depot, Kodak, Microsoft, NASDAQ, Texas Children's Hospital and the University of Notre Dame.