The e-commerce enterprise Onlineprinters GmbH has launched a TV ad campaign. From August 24 on, the 20-second TV spot of the print portal diedruckerei.de will be broadcast on the channels Kabel 1, Sat 1 and Pro 7. Starting September, the advertisement will be launched as tandem spot on n-tv. Walter Meyer, chief executive officer, is confident that his successful e-commerce enterprise is well positioned in German television: "A powerful brand needs a powerful appearance." The brand diedruckerei.de has built up a high level of customer confidence. Within a few years, the online shop diedruckerei.de has become one of the leading online print shops in Europe through security and quality of online transactions, transparent and reasonable prices, and the certification by Trusted Shops and TÜV SÜD. Customers all over Europe can order from the online shop's extensive product range that comprises over 90 percent of all common printed materials produced in high-quality offset and digital printing, including flyers, posters business brochures and many more.
TV advertisement for the online shop diedruckerei.de
"Others print with colour. We print with passion". Powerful, emotional and with few words – this is how the advertisement presents the message of the brand diedruckerei.de. The TV spot conveys the core message and will stay in the minds of viewers for a long time. The channels selected for airing the advertisement - Kabel 1, Sat 1, Pro 7 and n-tv – are just as varied as the target groups of the online print shop. "Being an e-commerce company, we are now going television because it allows us to reach the largest number of contacts and people", says Julia Voigt, head of marketing. The television advertisement of the online print shop diedruckerei.de is placed in all time slots between breakfast TV and prime time in the German television. Viewers consider Pro 7 to be the channel with the youngest image; n-tv is Germany's first news channel and reaches the decision-makers from politics and economy.
Ad builds bridge between internet and TV
Onlineprinters GmbH is one of the leading print portals on the internet. Many satisfied business customers already purchase their printed materials at diedruckerei.de and rate service and quality of the online shop as "Excellent". According to the AWA market and media analysis 2010 (awa-online.de), the majority of the population stays informed via television. "Many of our customers are used to obtaining information via the internet. We are now using TV advertisement to boost the popularity of our brand "diedruckerei.de" among customers who prefer television", Julia Voigt explains the marketing strategy of the e-commerce company. For surfers and experienced internet users, the spot is integrated into the social media strategy of Onlineprinters GmbH and linked with YouTube and the fan site on Facebook.
About Onlineprinters GmbH
Onlineprinters GmbH (onlineprinters.com), based in the Middle-Franconian town of Neustadt an der Aisch, is one of Europe's biggest online providers for printed matter presently employing some 300 people. In the online portal, business and private customers find over 90 percent of all types of standard printed materials in premium offset print quality and in flexible digital printing from in-house production. The broad spectrum of printed material includes printed business papers, such as corporate stationery and business cards, flyers, postcards and posters as well as adhesive-bound catalogues and saddle-stitched brochures. The company serves 25 countries of the European Union as well as Switzerland, Liechtenstein, Norway and Andorra. Standard shipping is free to all private and business customers in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, the Czech Republic and Italy. For customers in Poland, Great Britain and France, shipping is free for orders exceeding 99 Euros. In 2010, the online print shop received the "Bavaria’s Best 50" award for its excellent company development. To find product information in the print portal, visit also diedruckerei.de/.