Francesca Tedesco, former public affairs director at Pfizer Inc., joins APCO Worldwide's health care team as a vice president, Washington, D.C., Managing Director Robert Schooling announced today.
"Francesca's deep understanding of the biologics market, particularly vaccines, builds on our strengths," said Schooling. "We are excited to have her on board, and we're confident that her hands-on experience in managing and directing public affairs and communication strategies will benefit our clients in this sector."
As director for Pfizer's Specialty Care public affairs division, Tedesco was responsible for developing public affairs strategies for the vaccine, infectious disease, oncology, ophthalmology and endocrine product teams. She oversaw efforts to implement product marketing strategies and create engaging experiences designed to promote awareness. Prior to her promotion to director, Tedesco was a customer business unit manager, where she helped develop marketing strategies and tactics to drive product access.
"Joining APCO is an exciting move for me," said Tedesco. "APCO is leading in areas like market access and the integration of product and policy communication – areas that are the future of communications in this sector."
Tedesco joins an experienced team of health care experts at APCO, including: Tim Cost, former senior vice president, corporate affairs, for Wyeth; Bill Pierce, former deputy assistant secretary for public affairs at the Department of Health and Human Services; Wayne Pines, former associate commissioner for public affairs at the Food and Drug Administration; Courtney Piron, former director in the economic and policy research group, a division of corporate affairs at Pfizer Inc.; Kirsten Thistle, expert in communication and ally development on science and health issues; and Dr. Ken Thorpe, professor and chair of the Department of Health Policy and Management at Emory University.
Prior to her tenure at Pfizer, Tedesco was a consultant for Campbell Alliance, where she conducted and analyzed market research with key decision-makers from pharmaceutical sales channels on changes and trends in the health care marketplace. She also spent several years working on health care issues for U.S. Congressman Amo Houghton (R-N.Y.).
Tedesco served as vice president of conferences for the Stern Pharmaceutical and Healthcare Association while pursuing a Master of Business Administration at New York University's Stern School of Business.
About APCO Worldwide
Founded in 1984, APCO Worldwide (apcoworldwide.com) is an award-winning, independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. Headquartered in Washington, D.C., APCO clients include corporations and governments; industry associations and nonprofit organizations; and seven of the top 10 companies on Fortune's Global 500. APCO offers services related to business, industry and finance; media, public opinion and society; and government and public policy. The firm is a majority women-owned business.