Vietnam kitchenware suppliers expect export sales to grow by more than 10 percent in 2010 as overseas demand picks up. This is according to Vietnam Sourcing Report: Kitchenware released by the Kearny Alliance (kearnyalliance.org) with the support of its partner in development, Global Sources (NASDAQ: GSOL - globalsources.com).
The Report featured profiles of 33 export manufacturers, plus descriptions, prices and packaging details for 103 best-selling export products. These include fruit baskets, food trays, frying pans and disk racks which are made of metal, rattan, wood, bamboo, ceramic, metal, plastic and more.
Its publication is timed with Global Sources’ Private Sourcing Event (PrivateSourcingEvents.com) that is expected to bring some of the world’s biggest buyers such as ICA, Arena, Next, Target AU, Metro and Canadian Tire HK to meet face-to-face with quality Vietnam suppliers on Sept. 16 in Ho Chi Minh City.
“Surveyed suppliers in our report note they are rolling out new competiveness strategies such as enhancing R&D with items made of eco-friendly materials and keeping quotes unchanged to retain current buyers and attract new customers,” said Khiem Vu, program manager of the Developing Country Export Assistance Program.
“The fact that big-name buyers with combined annual sales of more than $60 billion are reviewing our suppliers’ profiles in preparation for the Private Sourcing Event highlights the competitiveness and quality of these exporters.”
One supplier profiled in the report, Nguyen Xuan Phu, general director of Sunhouse JSC, said: “Many buyers are coming back to our company inquiring about nonstick and stainless steel cookware. This gives us optimism about the increase in export sales for this year.
“We are excited about the opportunity to be a verified supplier on Global Sources’ B2B website – and to meet buyers face-to-face at the Private Sourcing Event here in Vietnam.”
Survey results show target export markets; pricing and current product trend - “The surveyed suppliers also plan to emphasize traditional overseas markets,” Vu said. “Close to two thirds of them will focus on the EU, while a fifth will target Asia-Pacific. The rest caters to North America.”
Other results of suppliers surveyed in the Vietnam Sourcing Report: Kitchenware include:
• Export prices range from less than 15 cents to above $32, depending on product, type of material and design;
• Cookware and kitchen accessories account for 86 and 10 percent of total output, respectively;
• Among the 97 percent optimistic about sales growth, 55 percent expect sales to raise more than 10 percent in 2010;
• Suppliers who plan to raise quotes will keep increases to within five percent.
Total capacity of featured suppliers is 40 million pieces per month, half of which is exported.
Sourcing Reports for Vietnam, India, Cambodia, the Philippines and Indonesia
The Vietnam Sourcing Report: Kitchenware is one of a series of emerging market Sourcing Reports. Free previews and ordering information to purchase online for immediate download is available at chinasourcingreports.com/.
Other Sourcing Reports available online are:
• VIETNAM: Craft Gifts, Bags, Baby & Children’s Toys & Garments, Footwear, Ceramic & Porcelain, Garments, Home Decor, Fashion Accessories, Lawn & Garden, Lacquer ware, Indoor & Outdoor Furniture
• INDIA: Ceramics, Craft & Promotional Gifts, Glass & Metal Tableware, Fashion Accessories, Garments, Craft & Promotional Gifts
• CAMBODIA: Silk Fashion Accessories
• PHILIPPINES: Home & Garden Decor, Fashion Jewelry, Christmas Decorations, Indoor & Outdoor Furniture
• INDONESIA: Indoor & Outdoor Furniture, Footwear
• SOUTHEAST ASIA: Indoor & Outdoor Furniture.
The next Sourcing Report to be published in August will be Vietnam Sourcing Report: Wooden & Bamboo Furniture and will be available to purchase online at kearnyalliance.org/sourcingreports.
About The Kearny Alliance
The Kearny Alliance (kearnyalliance.org), a nonprofit 501 (c) (3) foundation based in Scottsdale, Arizona, partners with other international organizations to further its mission of ‘Aid through Trade’, to advance international development and poverty alleviation through trade-related business, education, training and applied research.
Key programmatic areas include:
• Livelihood development at the grassroots level: Through the social enterprise Export Service Centre (ExportServiceCentre.com) in Indonesia and Cambodia, the Kearny Alliance assists small producers who do not have the capacity to export direct to participate in the global economy. It estimates that in 2009 it created more than 3,800 jobs.
• Job creation for small & medium producers: Through the Developing Country Export Assistance Program (kearnyalliance.org/sourcingreports), the Kearny Alliance connects smaller exporters in developing Asia with buyers worldwide. Surveys of beneficiaries show that suppliers have received $440,000 in export orders, and they expect more than $5,000,000 to develop in 2010.
• Education & skills development: The Kearny Alliance offers stipend support for students from Myanmar, Cambodia, Vietnam and mainland China to study in Hong Kong and the US. The dozens of Kearny Alliance Scholars receive internships and on-the-job training in export-related companies and organizations in 10 countries.
• Trade policy research: One major initiative is FutureofUSChinaTrade.Com, an online center for data, analysis, and insightful discussion on U.S. - China trade offering Forum Discussions News & Analysis, Facts & Figures, Discussion Outcomes, Book reviews and Meet the Experts. This developed from the The Kearny Alliance – Arizona State University forums on China, trade and the world economic order high-level series of interlinked meetings – held in Phoenix and Beijing which explored potential solutions to issues and challenges of mutual benefit to China-US trade relations.