NewswireToday - /newswire/ -
Houston, TX, United States, 2010/08/18 - PR appointment to Lanner Group, Inc. set to grow corporate and brand awareness for simulation and business process management software specialist across North and South America.
Lanner Group, the award winning simulation modeling and business process management software company continues to expand its footprint across the US by recently appointing a PR representative to its US division.
British parent Lanner Group Ltd has hired California-based Alexandra Brooks & associates pr to coordinate public relations activities for the company's subsidiary located in Houston, Texas.
Commenting on the appointment to promote the already exceptional reputation of Lanner Group and its leading brand WITNESS to American markets, Mandy Tague, Lanner Group’s director business development Americas says, “Organizations in virtually every industry worldwide, especially Fortune 500 companies, are investing in process improvement and business transformation solutions like Lanner Group's WITNESS software.
She adds, "One of the main effects of the economic downturn in industry is that C-level executives have been directed to equip their business managers and planners with cost-effective simulation tools in order to maintain competitive edge.
She continues, "Developing the presence of WITNESS to service these growing markets in US, Canada and South America is part of Lanner Group's long-term growth strategy.”
The agency's brief includes developing and implementing a PR campaign, including media relations, strategic planning, product communications, and social media.
About Lanner Group
Lanner Group, Inc. (lanner.com), headquartered in Redditch, UK, with its Americas subsidiary in Houston, Texas is dedicated to delivering innovative solutions to model, analyze and optimize processes through simulation software and enables business managers to make comprehensive decisions in a risk-free environment. Industry sectors include law enforcement and public sector, energy, defense, aerospace, automotive, manufacturing and healthcare. The Lanner Group portfolio is based around the leading business improvement products WITNESS, L-SIM, Px-SIM and PRISM. Its client roster includes end users HP, 3M, Boeing, Ford, GM, Nissan, and Rolls Royce.