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Dallas, TX, United States, 2005/06/13 - Spanish Marketing, Inc., a Dallas-based marketing agency, celebrated four years of success with a reception and scholarship ceremony June 3, 2005. The Honorable Carlos García de Alba, Cónsul General of México, was on hand to award the scholarships..
Spanish Marketing, Inc., a Dallas-based marketing agency, celebrated four years of success with a reception and scholarship ceremony June 3, 2005 at SMI headquarters at 8828 N. Stemmons Freeway, Suite 310 in Dallas. The Honorable Carlos García de Alba, Cónsul General of México, was on hand to award the scholarships.
SMI has marked their first four years with a healthy client roster and their first national project. SMI’s clients include Tejas Broadcasting, Pizza Patron, Banco Independiente, Paymark, Sodas Victoria, Toro Homes, Morelia Restaurants, Pollo Campero, One Touch Communications and Attorney Margaret Donelli. This year also marked the first national project that SMI has undertaken with a contract from MADD.
The reception included a ceremony for the Spanish Marketing, Inc. Scholarship Program. Three students were on hand at the event to receive their $2,000 scholarships. Scholarship funding was provided by SMI, Tejas Broadcasting, Morelia Restaurants and Toro Homes. The scholarships went to Hispanic graduating high school seniors who demonstrated financial need and a passionate desire to attend college. Each of the students were selected based on academic achievement and extra-curricular involvement. Rene Peña, Dallas Independent School District community liaison, will follow up on the scholarship winners during quarterly visits throughout their college education.
Hispanics’ access to higher education has been limited even though the Hispanic population has increased 61 percent. While 24.4 percent of the general population has college degrees, only 10.4 percent of the Hispanic population has a college degree. Contributing to this education gap is the fact that the average income for Hispanic households is $34,397. [U.S. Census]
Spanish Marketing, Inc. is a full service marketing firm devoted to helping companies target the foreign born U.S. Hispanic market. Founded in 2001, SMI provides the following services: marketing strategy, media planning and buying, research, creative services, promotions and sampling, public relations and translations.
Editors Note: Information on the scholarship recipients is available.