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The annual Search Engine Strategies (SES) Conference and Expo returns this year to the Moscone Center in San Francisco August 17th – 18th. Now in its 12th year, the conference is the leading search and social marketing event of its kind. The conference will draw thousands of marketers and agency professionals who will attend sessions and labs focused first and foremost on education (no sales pitches!) covering Search Marketing (including SEO, PPC management & Social Media), keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability, in addition to high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more.
The extensive breadth of Wiley’s search engine and marketing books will be represented by key authors appearing at the publisher’s booth. Wiley’s publishing program covers every aspect of online marketing strategies, with books about social media marketing, YouTube and video marketing, email marketing, web analytics, Google AdWords, blogging, Twitter, and SEO. Every hour, another expert author will be at the Wiley booth signing their books which will be significantly marked down with a show discount.
Author Signings at Wiley Booth (#407)
TUESDAY
12 – 1 pm Gradiva Couzin, author of Search Engine Optimization: An Hour a Day, 2nd Edition
1 – 2 pm Bruce Clay, author of Search Engine Optimization All-in-One For Dummies
2 – 3 pm Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day
3 – 4 pm Brad Geddes, author of Advanced Google AdWords
4 – 5 pm David Szetela, author of Pay-Per-Click Search Engine Marketing: An Hour a Day
6 – 7 pm Bryan Eisenberg, author of Always Be Testing: The Complete Guide to Google Website Optimizer
WEDNESDAY
11 am – 12 pm David Meerman Scott, author of The New Rules of Marketing and PR, and also Marketing Lessons from the Grateful Dead
12 – 1 pm Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
1 – 2 pm Kristopher Jones, author Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition
Avinash Kaushik, author of Web Analytics: An Hour a Day, and also Web Analytics 2.0 will also be doing a signing at the Google Booth on Tuesday at 5:30 pm.
About Wiley
Founded in 1807, John Wiley & Sons, Inc. (wiley.com) has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.
About SES
Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive Media resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry, and tools for improving search marketing effectiveness.
Wiley Books Available For Purchase at SES:
Web Analytics For Dummies – 0470098244
Actionable Web Analytics: Using Data to Make Smart Business Decisions – 0470124741
Web Analytics: An Hour a Day – 0470130652
Landing Page Optimization – 0470174625
Radically Transparent: Monitoring and Managing Reputations Online – 0470190825
E-Mail Marketing For Dummies – 0470190876
Search Engine Optimization: An Hour a Day, 2nd Edition – 0470226641
Multichannel Marketing: Metrics and Methods for On and Offline Success – 047023959X
Search Engine Optimization For Dummies, 3rd Edition – 0470262702
Social Media Marketing For Dummies – 0470289341
Always Be Testing: The Complete Guide to Google Website Optimizer – 0470290633
Google AdSense For Dummies – 047029289X
Social Media Marketing: An Hour a Day – 0470344024
Web Marketing For Dummies, 2nd Edition – 0470371811
Search Engine Optimization All-In-One For Dummies – 0470379731
Email Marketing: An Hour a Day – 0470386738
Gen BuY: How Tweens, Teens, and Twenty-Somethings are Revolutionizing Retail – 0470400919
Social Media Bible: Tactics, Tools, and Strategies for Business Success – 0470411554
Web Marketing All-In-One For Dummies – 0470413980
Findability Formula: The Easy Non-Technical Approach to Search Engine Marketing – 0470420901
Yahoo! Web Analytics: Tracking, Reporting and Analyzing for Data-Driven Insights – 0470424249
Google AdWords For Dummies, 2nd Edition – 0470455772
YouTube and Video Marketing: An Hour a Day – 0470459697
Facebook Marketing For Dummies – 0470487623
Pay-Per-Click Search Engine Marketing: An Hour a Day – 0470488670
Local Online Advertising For Dummies – 0470497424
Inbound Marketing: Get Found Using Google, Social Media, and Blogs – 0470499311
Advanced Google AdWords – 0470500239
Landing Page Optimization For Dummies – 0470502118
Get Seen: Online Video Secrets to Building Your Business – 0470525460
Online Surveys For Dummies – 047052796X
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity – 0470529393
Google Analytics 3rd Edition – 0470531282
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy – 0470537191
New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video & Viral Marketing to Reach Buyers Directly, 2nd Edition – 0470547812
The Networked Nonprofit: Connecting with Social Media to Drive Change – 0470547979
140 Characters: A Style Guide for the Short Form – 0470556137
Twitter Marketing For Dummies – 0470561726
Twitter Marketing: An Hour a Day – 0470562269
Advanced Web Metrics with Google Analytics, 2nd Edition – 0470562315
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time – 0470563362
Social Media 101: Tactics and Tips to Develop Your Business Online – 0470563419
Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback – 0470563559
Blogging For Dummies, 3rd Edition – 047056556X
BuddyPress For Dummies – 0470568011
Facebook Marketing: An Hour a Day – 0470569646
Teach Yourself Visually WordPress – 047057092X
Engage!: The Complete Guide For Brands and Businesses to Build, Cultivate, and Measure Success in the New Web – 0470571098
Blogging All-In-One For Dummies – 0470573775
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI – 0470578319
Social Media Metrics: How to Measure and Optimize Your Marketing Investment – 0470583789
WordPress For Dummies, 3rd Edition – 0470592745
Open Leadership: How Social Technology Can Transform the Way You Lead – 0470597267
KaChing: How to Run an Online Business That Pays and Pays – 0470597674
Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business – 047059926X
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue – 0470599278
The Buying Brain: Secrets for Selling to the Unconscious Mind – 0470601779
Professional Blogging For Dummies – 0470601795
Starting An Online Business For Dummies, 6th Edition – 0470602104
Corporate Blogging For Dummies – 0470604573
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, 2nd Edition – 0470616342
Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition – 0470620757
Twitter Tips, Tricks, and Tweets 2nd Edition – 0470624663
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, Revised and Updated – 0470635495
Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated – 0470638842
Marketing Lessons from the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History – 0470900520
WordPress Bible – 0470568135
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